Search Engine Journal

Bloomberg.com reports AOL will be launching a dozen sites within the next six months to try and increase its market share in terms of traffic to Google and Yahoo. Declining subscriptions and change of views in the company is leading AOL to become an ad network as we seen in 2007 with the acquisition of […]

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EfficientFrontier, a search marketing company, has released a very interesting report on search advertisers and their ROI in paid search.
“Search advertisers spent 29% more on search engine advertising in the fourth quarter of 2007 compared with the year-earlier period, and they improved their return on investment (ROI) 13.1% in the same period, according to Efficient […]

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Datran Media (an online marketing firm specializing in email marketing) recently published the results of a survey which consists of 2,000 online marketers in December 2007 on the best performing medium for their online marketing efforts.

eMail marketing came ahead of search and display. There are some very interesting statistics in this survey that […]

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I wrote a story a couple of months back, “Domain Market Remains Hot: A Bubble Waiting To Burst?” Today, there was a comment from an SEJ reader from the story which asked, “It is now 7 months later… And I haven’t read much about domain valuation since Business.com.
I spent quite a bit on […]

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Reported by Marketing Charts, Nielson Ratings releases the statistics for the top 10 social networks, blogs, and web brand rankings for December 2007.
Top 10 Social Networks:

Myspace continues to be the stop social network site. You’d think Facebook would over pass Myspace by now, but that is still not the case. Myspace increased its […]

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Google and Facebook, two of the sites that contain the most social content on the web announce they have joined the DataPortability Workgroup. DataPortability is a company which is dedicated in creating ways to share user-generated content and personal information created on social networks.
Computerworld reports, “The move by the two firms, which together […]

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One of my predictions for 2008 was the continuation and increase in mobile web marketing. A lot of talk went on last year in the mobile space, but I think 2008 is the year where strategies will take place and companies will emerge to innovate the mobile marketing industry.
Yahoo has been in the mobile […]

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Research, Research, Research! Personally, 2007 was the year I spent a few hours a day doing research on branding strategies, traffic strategies, news, etc. A big part of it is because I write on my blog, as well as SEJ.
I can’t begin to tell you how much of a difference it has helped […]

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Digg.com is officially in the market for sale with a price tag of $300 million dollars. One of the most popular social media sites on the net with millions of visitors per month and one of the largest user-generated content sites around, Digg has one of the lmost loyal user followings on the net.
Venture Beat […]

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Achieving top organic positions in the engines or paying your way to the top through paid search is not only wise to increase sales but for branding as well. Searchers feel if your company is in the top positions of the engines, you must be important or popular giving them a sense of your brand.
A […]

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