Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.
I was answering some questions on the Digital Point forum when I came across a thread about getting paid to click on ads, instantly, a red flag was raised. Getting paid to click on ads? The thread was started by a company called AdBuck.net. How do they work? You register to their website and they pay you .1 cent for every ad you click. On the advertiser side of things, you pay $2 for...
CNNs Rick Sanchez reported today on the new Rolling Stone article on the success of Barack Obamas campaign. I havent read the article myself yet but it reveals the secret to Obamas successful grass roots campaign is due to social networking online. Sure, Howard Dean did reach the people online in his last presidential candidacy but whats the difference with Obama? Its 2008, social media has evolved tremendously and the Obama campaign KNOWS and UNDERSTANDS...
OK, I dont know exactly where Im going with the title (tried to come up with a good one for Valueclick but really couldnt.) For those of you whove been following SEJ (Search Engine Journal), Im sure you've seen my post on ValueClick and my experience with them as an advertiser. The story still gets me because every time I talk to a potential client about generating leads, 90% of the time, the client...
Bloomberg.com reports AOL will be launching a dozen sites within the next six months to try and increase its market share in terms of traffic to Google and Yahoo. Declining subscriptions and change of views in the company is leading AOL to become an ad network as we seen in 2007 with the acquisition of Quigo and other networks. The AOL business model is simple, if they can’t attract subscribers anymore, then build content...
EfficientFrontier, a search marketing company, has released a very interesting report on search advertisers and their ROI in paid search. “Search advertisers spent 29% more on search engine advertising in the fourth quarter of 2007 compared with the year-earlier period, and they improved their return on investment (ROI) 13.1% in the same period, according to Efficient Frontier’s “Search Engine Performance Report: Q4 2007.” The factors considered by EF were search engine spend, click through rates...
Datran Media (an online marketing firm specializing in email marketing) recently published the results of a survey which consists of 2,000 online marketers in December 2007 on the best performing medium for their online marketing efforts. eMail marketing came ahead of search and display. There are some very interesting statistics in this survey that many will find helpful. 82% of the marketers surveyed indicated that they plan to increase...
I wrote a story a couple of months back, “Domain Market Remains Hot: A Bubble Waiting To Burst?” Today, there was a comment from an SEJ reader from the story which asked, “It is now 7 months later... And I haven't read much about domain valuation since Business.com. I spent quite a bit on some good (and crappy) domains, and renewals are rolling in. I know it's only a few bucks,...
Reported by Marketing Charts, Nielson Ratings releases the statistics for the top 10 social networks, blogs, and web brand rankings for December 2007. Top 10 Social Networks: Myspace continues to be the stop social network site. You’d think Facebook would over pass Myspace by now, but that is still not the case. Myspace increased its traffic by 9% since last year. It’ll be very interesting to see this report for January 2008 and...
Google and Facebook, two of the sites that contain the most social content on the web announce they have joined the DataPortability Workgroup. DataPortability is a company which is dedicated in creating ways to share user-generated content and personal information created on social networks. Computerworld reports, “The move by the two firms, which together store a huge amount of social content, comes less than a week after a blogosphere brouhaha...
One of my predictions for 2008 was the continuation and increase in mobile web marketing. A lot of talk went on last year in the mobile space, but I think 2008 is the year where strategies will take place and companies will emerge to innovate the mobile marketing industry. Yahoo has been in the mobile space by creating “Yahoo Go” about two years ago, which is a mobile platform for users which gives...
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