EfficientFrontier, a search marketing company, has released a very interesting report on search advertisers and their ROI in paid search. “Search advertisers spent 29% more on search engine advertising in the fourth quarter of 2007 compared with the year-earlier period, and they improved their return on investment (ROI) 13.1% in the same period, according to …

Datran Media (an online marketing firm specializing in email marketing) recently published the results of a survey which consists of 2,000 online marketers in December 2007 on the best performing medium for their online marketing efforts. eMail marketing came ahead of search and display. There are some very interesting statistics in this survey that many …

Google and Facebook, two of the sites that contain the most social content on the web announce they have joined the DataPortability Workgroup. DataPortability is a company which is dedicated in creating ways to share user-generated content and personal information created on social networks. Computerworld reports, “The move by the two firms, which together store …