Today I was surprised to check my email and actually find something interesting (I get spammed a lot) that caught my attention with the subject title, “Questioning the Integrity of Google’s Ad Auction Process.” It was an email sent to me by Scott Cleland which found me by reading a post I wrote in SEJ […]
Why a Lack of Openness Sullies the Integrity of Google’s Ad Auctions
June 6th, 2008 by Pablo Palatnik | 1 Comment
Text Message Advertising Grows in the Mobile Space
June 2nd, 2008 by Pablo Palatnik | 3 Comments
The Wall Street Journal had a great piece on mobile marketing, “Advertisers to Consumer: We’ll Text You.” Do you have any text messaging advertising plans for your business in the near future?
Text messaging is a growing trend between users becoming more popular than actually calling a person, but more so interesting and great for marketers; […]
Is Contextual Advertising In Your SEM Strategy?
May 30th, 2008 by Pablo Palatnik | 1 Comment
Talking to many companies who are doing their search engine marketing in-house, I’ve noticed they are solely focused on paid search in the search engines. Sure, billions of people worldwide search the engines daily, but those people are being led to websites which many of them use content networks to monetize their sites which display […]
Ads in a Quality Score World Session at SES New York
March 18th, 2008 by Pablo Palatnik | 3 Comments
As search marketers, quality score has played a huge role in our campaigns determining our bids and positions in the search engines. I just attended the session, “Ads in A Quality Score World” by panelist David Miller from Yahoo Search Marketing, Joel Lapp from Reprise Media, Jon Kelly from Sure Hits and Frederick Valleys from […]
Igniting Viral Campaigns Session at SES New York
March 17th, 2008 by Pablo Palatnik | 5 Comments
Most talk about or plan to do it, while the reality is that very few companies do. A viral campaign is probably the best way to spread buzz and word-of-mouth marketing for branding purposes, drive traffic, or even monetize a site.
I will post my notes from this session to help you understand what a viral […]
Creating Compelling Ads at SES NY
March 17th, 2008 by Pablo Palatnik | 2 Comments
If you are using paid search as one of your online marketing strategies (who isn’t, if you’re not, get with the program,) this was one of the most important sessions I have ever attended and paid very close attention to.
In order to try and give you the information up-to-date, I will post the notes I […]
Get Paid to Click on Ads: Unethical Web Marketing
March 11th, 2008 by Pablo Palatnik | 21 Comments
I was answering some questions on the Digital Point forum when I came across a thread about getting paid to click on ads, instantly, a red flag was raised. Getting paid to click on ads?
The thread was started by a company called AdBuck.net. How do they work?
You register to their website and they […]
Become the Next Presidential Candidate with Social Networking
March 10th, 2008 by Pablo Palatnik | 1 Comment
CNNs Rick Sanchez reported today on the new Rolling Stone article on the success of Barack Obamas campaign. I havent read the article myself yet but it reveals the secret to Obamas successful grass roots campaign is due to social networking online.
Sure, Howard Dean did reach the people online in his last presidential candidacy but […]
Commission Disfunction and FraudClick : A Peppered Rant
March 6th, 2008 by Pablo Palatnik | 3 Comments
OK, I dont know exactly where Im going with the title (tried to come up with a good one for Valueclick but really couldnt.)
For those of you whove been following SEJ (Search Engine Journal), Im sure you’ve seen my post on ValueClick and my experience with them as an advertiser. The story still gets […]
AOL Launching 12 New Sites in 2008
March 5th, 2008 by Pablo Palatnik | No Comments
Bloomberg.com reports AOL will be launching a dozen sites within the next six months to try and increase its market share in terms of traffic to Google and Yahoo. Declining subscriptions and change of views in the company is leading AOL to become an ad network as we seen in 2007 with the acquisition of […]
