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Pablo Palatnik

Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.

Yahoo Gives Users Option Opting Out of Customs Ads

Following great privacy concerns for online users for many years now, Yahoo is taken another step forward to protect users’ web activity. CNNMoney reports, “Last week, the House Energy and Commerce Committee sent letters to 33 companies asking detailed questions about how they serve up Web ads to customers and whether they collect or store data on people's Internet searches. In addition toYahoo, the letters went to large companies like Comcast Corp. (CMSCA, CMCSK),...

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AOL Gets Social with Video

AOL has re-launched their video platform with a new redesign and model that has proven to work…it’s called Social Media. With the success of YouTube and many other video sharing sites, and video in general, AOL is debuting their new video platform with a whole new look and feel to it. “The redesigned AOL Video portal builds upon what we’ve learned is the critical importance of combining industry-leading technology with a unique, easy-to-navigate user experience,”...

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Google Improves Search for BlackBerry

Though the iPhone may be considered the best phone for internet mobile use, Google has improved its search results for the Blackberry. As Googles goal is to help users search more efficiently, these improvements to the Blackberry will do just that. As reported in the Google Mobile Blog, the new update features:

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Top 10 U.S. Social Network Sites for May 2008

The battle still remains between the two largest online social communities, Myspace and Facebook. While many people think Myspace is “dead”, the site was up a 7% in May compared to May 07’. Facebooks’ numbers were quite impressive increasing 83% from May 07’ according to Nielsen Online reported by Marketing Charts. The network I’m most impressed with that had a very significant increase in the social space is LinkedIn, a social community for professionals, increase...

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Why a Lack of Openness Sullies the Integrity of Google’s Ad Auctions

Today I was surprised to check my email and actually find something interesting (I get spammed a lot) that caught my attention with the subject title, “Questioning the Integrity of Google’s Ad Auction Process.” It was an email sent to me by Scott Cleland which found me by reading a post I wrote in SEJ titled, “Google Adwords Quality Score: Affiliates Worst Nightmare?” Scott sent me a post he wrote which I find incredibly...

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Text Message Advertising Grows in the Mobile Space

The Wall Street Journal had a great piece on mobile marketing, “Advertisers to Consumer: We’ll Text You.” Do you have any text messaging advertising plans for your business in the near future? Text messaging is a growing trend between users becoming more popular than actually calling a person, but more so interesting and great for marketers; people seem to be very receptive to text messaging. I think it is something psychologically gratifying, exciting, or “cool”...

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Is Contextual Advertising In Your SEM Strategy?

Talking to many companies who are doing their search engine marketing in-house, I’ve noticed they are solely focused on paid search in the search engines. Sure, billions of people worldwide search the engines daily, but those people are being led to websites which many of them use content networks to monetize their sites which display relevant ads to their websites content. Let’s take the Google content network for example. Thousands of sites, if not millions, use...

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Ads in a Quality Score World Session at SES New York

As search marketers, quality score has played a huge role in our campaigns determining our bids and positions in the search engines.  I just attended the session, “Ads in A Quality Score World” by panelist David Miller from Yahoo Search Marketing, Joel Lapp from Reprise Media, Jon Kelly from Sure Hits and Frederick Valleys from Google. Quality score is ever changing in the ways the search engines will evaluate the way they rank ads in...

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Igniting Viral Campaigns Session at SES New York

Most talk about or plan to do it, while the reality is that very few companies do. A viral campaign is probably the best way to spread buzz and word-of-mouth marketing for branding purposes, drive traffic, or even monetize a site. I will post my notes from this session to help you understand what a viral campaign is and hopefully spark ideas as to what you can do for your campaign to go viral. What’s more...

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Creating Compelling Ads at SES NY

If you are using paid search as one of your online marketing strategies (who isn’t, if you’re not, get with the program,) this was one of the most important sessions I have ever attended and paid very close attention to. In order to try and give you the information up-to-date, I will post the notes I took and should give you an overview and a guideline for great tips and advice on creating compelling ads to...

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