Following great privacy concerns for online users for many years now, Yahoo is taken another step forward to protect users’ web activity. CNNMoney reports, “Last week, the House Energy and Commerce Committee sent letters to 33 companies asking detailed questions about how they serve up Web ads to customers and whether they collect or store …
AOL has re-launched their video platform with a new redesign and model that has proven to work…it’s called Social Media. With the success of YouTube and many other video sharing sites, and video in general, AOL is debuting their new video platform with a whole new look and feel to it. “The redesigned AOL Video …
Though the iPhone may be considered the best phone for internet mobile use, Google has improved its search results for the Blackberry. As Googles goal is to help users search more efficiently, these improvements to the Blackberry will do just that. As reported in the Google Mobile Blog, the new update features: Tweet Buffer
The battle still remains between the two largest online social communities, Myspace and Facebook. While many people think Myspace is “dead”, the site was up a 7% in May compared to May 07’. Facebooks’ numbers were quite impressive increasing 83% from May 07’ according to Nielsen Online reported by Marketing Charts. The network I’m most …
Today I was surprised to check my email and actually find something interesting (I get spammed a lot) that caught my attention with the subject title, “Questioning the Integrity of Google’s Ad Auction Process.” It was an email sent to me by Scott Cleland which found me by reading a post I wrote in SEJ …
The Wall Street Journal had a great piece on mobile marketing, “Advertisers to Consumer: We’ll Text You.” Do you have any text messaging advertising plans for your business in the near future? Text messaging is a growing trend between users becoming more popular than actually calling a person, but more so interesting and great for …
Talking to many companies who are doing their search engine marketing in-house, I’ve noticed they are solely focused on paid search in the search engines. Sure, billions of people worldwide search the engines daily, but those people are being led to websites which many of them use content networks to monetize their sites which display …
As search marketers, quality score has played a huge role in our campaigns determining our bids and positions in the search engines. I just attended the session, “Ads in A Quality Score World” by panelist David Miller from Yahoo Search Marketing, Joel Lapp from Reprise Media, Jon Kelly from Sure Hits and Frederick Valleys from …
Most talk about or plan to do it, while the reality is that very few companies do. A viral campaign is probably the best way to spread buzz and word-of-mouth marketing for branding purposes, drive traffic, or even monetize a site. I will post my notes from this session to help you understand what a …
If you are using paid search as one of your online marketing strategies (who isn’t, if you’re not, get with the program,) this was one of the most important sessions I have ever attended and paid very close attention to. In order to try and give you the information up-to-date, I will post the notes …
