Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.
Some of us SEOs work on clients websites. Some of us work on our own. Some of us, maybe many of us do both. There comes a point, in certain projects where things seem to either take a stale position or you seem to have less progress than what you may have hoped for. When do you choose to move on from a keyword you’ve been working on optimizing? This post is really a question to...
It was 1999 and the world of sharing music changed forever when Napster came into the scene and we all suddenly had FREE MUSIC! Napster was the first ‘peer-to-peer’ distribution program online to share media from mp3s to videos. When you think of Napster now, one person and one band comes to mind. Lars Ulrich, the drummer from legendary heavy metal band Metallica filed suit and that’s when it all went downhill for Napster. While...
Finally, Microsoft and Yahoo came to an agreement and this can literally change the landscape for us PPC advertisers (and SEO). How will deal impact pay-per-click advertising you ask? For many years Google has dominated search market share with over 60% of all searches. Whenever a small business thinks of paid search, Google is where everyone wants to be, why? It’s simple. It’s called Market share. The only way we’ll see real...
Motely Fool Reported on what would have been a "blockbuster" deal for us online marketers. Two of the BIG players in the social space partnering up. It was reported by Kara Swisher, from AllThingsD.com, Facebook offered $500 million in stock for Twitter. The details and financials of such a deal are long and have many components before they go down, but truth is, while the economy is in a downturn, many big mergers, aqcuistions, etc...
Hitwise reports that Google has accounted for 71% of all US searches in the month of August., an increase of over 11% since its market share last year. Yahoo got 18.26% market share, MSN 5.32% and Ask.com ended with 3.45% of all US searches.
Key facts in report:
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In a declining economy (or stagnant one,) seach engine marketing, or online marketing for that matter, has proven to be successful for many business owners, affiliate marketers, and individuals. To my surprise, "Advertiser counts for all three major search engines were flat to lower in Q2, with MSN’s active client count dropping nearly 20%, according to a report from AdGooroo" Very important factors to point out from this...
As most of you already know, Microsoft and Yahoo have been in talks over the past year of a possible buyout which has left a sour taste in the mouth of many executives and investors in regards to not being able to come to an agreement. While Google stood in the sidelines watching, they have reached an agreement with Yahoo in regards to Yahoo's paid search. Within two days of Google launching Chrome (Google's new web...
As you may already know or heard, the interest in mobile is one of the hottest topics for online marketers. Technology from the iPhone, Blackberry and other phones are making it a lot easier for users to browse the web through their phones. According to Opera, State of the Mobile Web, mobile use increased by 16% in June over past months and that number will continue to increase. This list was complied from June-July of...
As Google launches Knol, its weapon to battle Wikipedia, many ask themselves if Google will dominate its own search results, which in search, already dominates the market. Forbes.com posted a very interesting article (I believe it came from PaidContent.org – want to cite the right source,) “Iteration #419: Is Google A Content Company?” which poses a great question, maybe a great threat to many. Once we start seeing Knol results popping up in the searches...
According to eWeek.com, former Google engineers have launched a new search engine that could index even more sites than that of Google. The name of the search engine is Cuil (pronounced “cool”) and has already gone live. Cuil is said to index sites online faster and cheaper than that of Google, but that is yet to be seen. Can a new engine in the market really compete against Google? Yahoo which is the 2nd...
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