Your website is an incredibly important component of your online marketing. While that may seem like a “well, duh” statement, there’s no shortage of poorly designed websites to make it worth saying again. First off, your company’s website may be the first (but hopefully not only) impression your brand gets to make on a potential …
The SEO skill set has evolved (and continues to). While being a great link builder, knowing how to write content for SEO and understanding best practices for optimizing a website are still incredibly important, they are not the only things we as SEO professionals need to understand in order to do our jobs well and …
Social search, as defined by Wikipedia (everyone’s most trusted online source), is “a type of web search method that determines the relevance of search results by considering the interactions or contributions of users.” Some marketers have claimed that social search is doing away with traditional search methods and that SEO is dead in the water …
Compared to other marketing practices like advertising and PR, the SEO industry is incredibly young. As an industry we are still finding our way, establishing best practice guidelines, maturing and, in some cases, still proving our worth as SEO experts, consultants and firms to the marketing “old guard.” One of the ways SEO has legitimized …
It’s no secret that content is the reigning king of SEO. Well-written, informative and useful content is going to bring a lot of more value to the reader, as well as the company who wrote it. Good content has legs and a life of its own. Articles can rank in the search engines, Facebook posts …
Google says it flat out in their SEO Webmaster Guidelines, “Be wary of SEO firms and web consultants or agencies that send you email out of the blue.” There are plenty of disreputable and black hat SEO practitioners that are scrounging for clients. They’ll say anything they want to get you to hand over your …
Social media marketing has grown up. Those still labeling social networking as nothing more than a fad just need to take a look around (The Social Network won three Oscars and has been called the movie that defines Gen X). Any marketing professional who has yet to incorporate some aspect of social media marketing into …
Let’s face it the SEO industry is a lot like a runaway train at times and all you can really do is just hold on for dear life and embrace the ongoing changes. SEO changes because technology changes and the SERP’s sometimes have to parallel everything that is occurring in society as well as overall …
When you start to become a power blogger over time you will realize that some of your blog posts have a tremendous amount of web traction and others simply don’t. You will also realize that eventually at some point you will want to push your blog posts out a bit further too really increase your …
If you are like many people out there you probably had to cut back on many personal and business expenses over the last two years leaving your internet marketing on either hold or all up to you. If you are a business owner juggling many daily activities it could get very interesting trying to keep …
