I was talking with an SEO prospect a few weeks ago and they asked me “What differentiates your SEO firm from everyone else?” In essence, they wanted to know what my unique selling proposition was so I gave them the usual run down I tell all my prospects; we’re a strictly white hat firm. Since …
Disclaimer: I am not an email marketing expert. This post was inspired by observations with my own email marketing campaign. If your email newsletter uses your blog post content, then consider testing this! What I am going to suggest might go against every tenet of social email marketing anyone has every suggested—what if you took …
The number one content marketing problem plaguing many of my clients (and I’m sure other SEO professionals can commiserate) is that they say they don’t know what to write. They are constantly struggling to come up with topics for their blog which means content isn’t getting produced on a regular basis. As a result, the …
**Full disclosure, this is meant to be a humorous type post and rant for fellow SEO professional, sorry if I have offended anyone! :-) After 13 years in this industry, I have had my share of absolutely horrible SEO leads. I know that dealing with bad leads comes with the territory of being a business …
Let me start of by saying that I do have a Yellow Pages listing for my SEO company, Brick Marketing. It costs me about $50 a month for the profile on the Yellow Pages website. It’s a good way to help with my local link building, get a FEW additional local visitors and YP.com is …
We’ve all worked with a skittish SEO client before—the one that has been burned by a black hat firm in the past or doesn’t really believe in the value of SEO—and they are often the most challenging client an SEO provider can work with. How do you prove your value to someone who doesn’t really …
I’m sure that most of the readers here on Search Engine Journal are all well aware of Google’s October announcement about making search more secure for their users. Other major SEO and online marketing blogs like Search Engine Land, Search Engine Watch and HubSpot and have been chatting about it for weeks, while dozens of …
When I search for “SEO software,” Google comes back with 40,000,000 results. Even if only 1% of those results are unique SEO software product pages, that leaves me with 400,000 SEO software options to choose from! Some of those options can be downright expensive too. A while back, I had been considering giving an SEO …
I went against everything I know as a social SEO person a few weeks ago. It may be a cardinal sin of social media marketing and blogging, but I decided to close the comments on my company’s internet marketing blog. I had been trying to find a way to better manage the commenting process on …
In our modern world, every second counts. How long does it take to get around the Starbucks drive-through? How fast can you text? How quickly does a webpage load? Google flat out tells you it took 0.25 seconds for them to pull 50,700,000 results that match your search query. Was that fast enough for you …
