Have you ever had something painful happen to you or seen someone in such great pain that you could feel it? Whatever that painful moment might have been the chances are you will never forget about it. For this reason pain can be an effective marketing ploy.
It seems a lot of [commotion](http://searchengineland.com/070208-110711.php) has been created due to a post that Muhammad did on [Why Socially Driven Sites Hate SEOs](http://www.pronetadvertising.com/articles/why-socially-driven-sites-hate-seos.html). Jason Calacanis picked up the story and did a whole [rant](http://www.calacanis.com/2007/02/07/why-people-hate-seo-and-why-smo-is-bulls-t/) on why he thinks SEO is bullshit…
In most cases, the decisions that businesses make are based on the return on investment (ROI) they provide. If you spend $10,000 on a marketing campaign you expect to make enough sales to cover your costs as well as have a few bucks left over. It seems that with social media marketing people are saying that there is no ROI when there actually is.
Have you ever heard the saying big things come in small packages? Honda has a great commercial that represents exactly how big things come in small packages.
People are [trying all kinds of methods](http://www.pronetadvertising.com/articles/latest-digg-payola-exposed.html) to make the Digg homepage but it seems that Kevin Federline has just beaten them all to the punch. Today, a [story](http://digg.com/celebrity/Taco_Bell_president_offers_Kevin_Federline_a_job_behind_the_counter) about Mr. Federline being offered a job at Taco Bell made the homepage and it did extremely with well over 1000 diggs. Here are a few things we all can learn about Digg from Kevin
[Text Link Ads](http://www.text-link-ads.com) is a company Cameron and I have loved since they started. They provide a great service to bloggers by helping them make more money from their blog and they help businesses increase their traffic through text links. Due to our passion for Text Link Ads and because I have known [Patrick Gavin](http://www.linkbuildingblog.com/2005/05/about_patrick_g.html) (one of the co-founders) since I was in “diapers” we decided to become the new evangelists for them.
I am proud to welcome [Muhammad Saleem](http://www.pronetadvertising.com/about/muhammad.html) to the Pronet Advertising team. I have been good friends with Muhammad for quite some time now and we have both had great conversations with each other about social media. You may have read some of his blog posts on social media at [The Mu Life](http://www.themulife.com) or seen him on some of the popular social media sites. As a [top 20 Digger](http://digg.com/users/msaleem/profile) and as a [Netscape Navigator](http://www.netscape.com/member/msaleem/) Muhammad has a lot knowledge and will be sharing his experiences on Pronet.
Most people think that the key to getting on the [Digg homepage](http://www.pronetadvertising.com/articles/how-to-get-on-the-digg-homepage.html) is great content. Although this is true, a good Digg title and description can make “non-Digg worthy” content reach the homepage.
Commercials are a great way to brand a company or a product. But what’s even more effective is when others start creating their own fake commercials to make fun of your product. We have seen this with [Apple's iPod](http://www.pronetadvertising.com/articles/ipod-bloopers.html) and now we are already seeing this with Apple’s iPhone, which isn’t even released yet.
Don’t you just hate it when a site you trying to visit is down for maintenance? It usually causes users to get ticked off, especially if it ends up happening too often. This actually happens to [Crazy Egg](http://www.crazyegg.com) more often then we’d like because of the constant upgrades and tweaks we do. Due to this we decided to create a Crazy Egg maintenance game.