Branding is important when it comes to social media marketing. If you are trying to use social media sites for exposure and traffic not only is it important to brand your domain name, but it is also important to brand your user name by keeping it consistent throughout all social sites.
Paul Slogan from Business 2.0 recently wrote a great article on [the quest for the perfect online ad](http://money.cnn.com/magazines/business2/business2_archive/2007/03/01/8401043/). He discusses how although Google is the king of search, users only spend 5% of their time searching. With users spending 95% of their time on the Internet engaged in non-search related activities, how can you target them? I don’t think there is an answer, but here is how I would go about creating the perfect ad.
The other day I was browsing the Digg homepage and noticed something really weird. It seems Craigslist made the homepage for an article that was about “[why geeks and nerds make the best boyfriends](http://www.craigslist.org/about/best/sfo/66795671.html)” and to top it off it did really well.
It seems Digg has unbanned a list of sites by letting them back in. From what I have noticed here are the sites that have been allowed back in.
[Search Marketing Expo](http://searchmarketingexpo.com/), Danny Sullivan’s new conference series, and Pronet Advertising are going to be hosting a social media conference in New York on October 16th and 17th. We know this announcement comes a little early, but we just wanted to give an early notice, so you could mark your calendars and join in on the fun!
Have you ever submitted a story to a social site like Digg and then messaged a few of your friends through AIM and told them to vote for it? There is nothing wrong with this but they probably know what you are up to, here’s why.
If you think about it everyone in this world has an accent, it might be one that you are used to or it could be one that you have never heard before. The great thing about accents is that they can be funny which means that they can help create a memorable commercial.
Although content is important when you are trying to leverage social media sites like Netscape or Digg, the [story title](http://www.pronetadvertising.com/articles/titles-descriptions-and-digg.html) used for the submission maybe as important if not more important. Here are a few types of titles that I have found to be effective.
During every special event there is always someone who gains a lot of backward links by capitalizing on it. During Christmas it was [OfficeMax](http://www.officemax.com) with their [Elf Yourself](http://www.elfyourself.com) game and during Valentines you would think it would be a greeting card site / company such as [Hallmark](http://www.hallmark.com). But if you take a close look at these E-Card sites you will notice that they are losing out on thousands if not millions of backward links.
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