I was watching Thank You For Smoking last night when it occurred to me that while we covered the Tobacco Industry’s brilliance in marketing cigarettes, we never gave the other side a fair chance. Here’s a look at how the other side is marketing the harmful side effects of smoking.
I recently came across a submission on Digg that got over 6,000 Diggs and was one of the most voted on stories of the week. And this is exactly what happened the last time the same story was submitted to Digg from the same url and by the same submitter. Is this a problem?
Reddit is relatively new to the whole ‘generating revenue through advertisements’ business model. Until the socially driven news site was acquired by Conde Nast Publications, the site was completely ad free. Even though the site does have ads now, until recently, they came with an interesting social-minded twist.
Today I came across a great example of ambush marketing. Jet Airways, which is one of the leading Indian Airways put up an advertisement telling their customers that they have changed. Check out Kingfisher Airlines’ response to this claim.
Now that we’ve established that you should all be using delivering the entirety of your content in your RSS feed, here’s the next step: social media engagement through your RSS feed.
I found a series of incredibly interesting ads from BBC World today that are not only striking on their own but are also noteworthy in the way they engage the viewers and take their voice into account by using a live opinion poll embedded into a billboard.
Even though you have a good product, many customers are going to think twice before they pay the price you name. There are several reasons for that and not the least of them is that they simply don’t know if they should believe your sales pitch. Sure your marketing materials say that you’re the best but they don’t know that. For customers like these, there’s nothing better than a free trial, and now we have some statistics to show that it really helps converting triers into paying customers.