While reading Al Gore’s The Assault on Reason I was struck by his emphasis on television as the best medium for engaging an audience and getting your message out in a fast and efficient manner. Struck by his statistics on how television is seemingly more important than online advertising I decided to do some research.
The events of the past week made one thing abundantly clear. You can have a great, even revolutionary product, but without the proper marketing and a well-timed press release you may still be doomed to obscurity. And while timing press releases sounds straightforward and obvious, here’s an example of how it isn’t always quite straightforward or obvious.
Transparency is something that we, not only as consumers, but also as human beings, value in every facet of our lives. Whether it be financial transactions, politics, traditional media or online media. Here’s a look at transparency from brick and mortar to online brands.
While listening to ‘This Week in Technology’ a few days ago, the masterfulness of Apple’s marketing dawned on me. Here’s a look at the 3-tiered structure.
I have to admit that I know a little (though not much) about Ron Paul’s politics and I have nothing against him as a person or his political platform. When it comes to social media, on the other hand, he has fast become public enemy number one. Here’s what you can learn from Mr. Paul’s mistakes.
While one of the things this blog is dedicated to is teaching people how to market themselves using the various social media and online marketing tools available to us (along with making a truly marketable product), today I wanted to step back and focus on two things: the importance of using all of these tools in moderation (as a marketer) and when it comes to writing about certain topics (covering), doing that in moderation too, and generally striving to provide your audience with a healthy mix of offerings.
Yesterday was the fourth of July and though I am not an American and do not celebrate the holiday, I could not get away from it no matter how hard I tried. The reason? Everyone who had a chance to blog yesterday was trying to capitalize on the holiday of the month and consequently my RSS reader was full of the holiday. Here’s a look at how other sites capitalized on this year’s independence day and how you can do it too next time.
Picking the right service to host your website on is incredibly important. Imagine you get Dugg, or Reddited, or Slashdotted and you deplete the alloted server resources, not only will you rack up an exorbitant amount in overage charges but you miss out on incredibly important exposure, and new subscribers/readers.
In an effort to further improve the quality and credibility of the content on Pronet Advertising, we have established a code of conduct and a set of rules that will regulate all new content written on the site.