Social Media

Spoken Word Versus Written Word

People often underestimate how much is actually lost when spoken word appears in print. A statement can be interpreted several different ways depending on your intonation when you speak and where you put the emphasis but this is often not apparent when your statement appears in print.

Using full feeds to disseminate your content over RSS may seem silly. After all, if people can consume all your content through their RSS reader, they have no incentive to visit your site. Whereas if you only provide them with a snippet from the entirety of the content, then they have to click through to your website to read more, there by increasing page views, right? Not quite, according to Rick Klau, the Vice President of Publishing Services at FeedBurner.