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Mike Tekula

Mike Tekula

at Online Marketing for Small Business
Mike Tekula helps small businesses leverage the web, and search engines, to grow.
Mike Tekula

Latest posts by Mike Tekula (see all)

  • Beginner’s Guide to Link Metrics - April 12, 2010
  • 5 Handy SEO Hacks for Google Analytics - March 29, 2010
  • 5 Powerful Ways to Use Google Reader’s Feed Creation Tool for SEO - February 8, 2010

Articles by Mike Tekula

Link Building

Beginner’s Guide to Link Metrics

Posted on April 12, 2010 by Mike Tekula | 10 comments

In the beginning, search engines were crap. I don’t mean to knock the pioneers, but they simply relied too heavily on what webmasters said their websites were about. That’s why porn sites ranked for searches like, “the whitehouse.” People are shameless – if they can scam their way into money, you’d better believe they’ll do …

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Search Analytics, Tools

5 Handy SEO Hacks for Google Analytics

Posted on March 29, 2010 by Mike Tekula | 23 comments

It’s fair to say that most of us are running Google Analytics on at least a few of the sites we deal with. Market share for Google’s traffic tracking platform was estimated last year around 75-80% in a few separate studies – here’s one from Ghostery. Let’s not get into the whole “Google knows too …

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SEO, Tools

5 Powerful Ways to Use Google Reader’s Feed Creation Tool for SEO

Posted on February 8, 2010 by Mike Tekula | 2 comments

You may have noticed that two weeks ago Google announced a new feature for Google Reader: the ability to create/track RSS feeds for pages that don’t provide them. There’s a lot of potential here in just about every aspect of web use – personal and professional. Like most tools, the functionality can be used to many …

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SEO

7 Overlooked Sources of Keyword Data

Posted on January 11, 2010 by Mike Tekula | 18 comments

Keyword Research is an obvious first step in researching a niche for yourself or for a client. Keywords, and their results, make up the terrain of search marketing – and knowing the terrain (and who else is playing in it) helps us navigate up the mountain (and determine when the mountain is maybe too crowded …

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SEO

12 Best Free Online Resources for Learning SEO

Posted on December 9, 2009 by Mike Tekula | 12 comments

It’s easy to forget sometimes, when you hang around the cool SEO blogs, that there are those of us who are just starting out – learning for the first time the ways your website code and inbound links effect the likelihood that your pages will rank. Like most of us I stumbled into SEO. I …

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Social Networking, Tools

5 Add-ons That Turn Firefox Into a Suped-up SEO Machine

Posted on June 2, 2009 by Mike Tekula | 30 comments

For an SEO having a powerful toolset at your fingertips is the key to being efficient and effective. Whether you’re running an audit on a potential client’s website, analyzing the competition in a new niche or taking a close look at a particular website’s strategy/tactics, you want speed, accuracy and, overall, efficiency on your side. …

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SEO

SEO & Analytics: 4 Useful Ways To Assess Your Organic Traffic

Posted on March 9, 2009 by Mike Tekula | 20 comments

When you set out to build your site content, keyword research and educated guesses about keyword relevance are often necessary initial steps. But nothing trumps actual data on how users engage with your site. When your site has been live for a significant amount of time your analytics offer a wealth of useful information.  For …

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