Mike Tekula helps small businesses leverage the web, and search engines, to grow.
In the beginning, search engines were crap. I don't mean to knock the pioneers, but they simply relied too heavily on what webmasters said their websites were about. That's why porn sites ranked for searches like, "the whitehouse." People are shameless - if they can scam their way into money, you'd better believe they'll do it. Follow the incentives. When Google came onto the scene, touting founder Larry Page's new PageRank metric, things changed. PageRank...
It's fair to say that most of us are running Google Analytics on at least a few of the sites we deal with. Market share for Google's traffic tracking platform was estimated last year around 75-80% in a few separate studies - here's one from Ghostery. Let's not get into the whole "Google knows too much" thing. The truth is, the platform is a pretty solid and user-friendly. (Even if it is the lure...
You may have noticed that two weeks ago Google announced a new feature for Google Reader: the ability to create/track RSS feeds for pages that don't provide them. There's a lot of potential here in just about every aspect of web use - personal and professional. Like most tools, the functionality can be used to many ends. The limits are...
Keyword Research is an obvious first step in researching a niche for yourself or for a client. Keywords, and their results, make up the terrain of search marketing - and knowing the terrain (and who else is playing in it) helps us navigate up the mountain (and determine when the mountain is maybe too crowded to climb). Google's AdWords Keywords tool isn't a bad place...
It's easy to forget sometimes, when you hang around the cool SEO blogs, that there are those of us who are just starting out - learning for the first time the ways your website code and inbound links effect the likelihood that your pages will rank. Like most of us I stumbled into SEO. I was working at a web development company, and the president ...
For an SEO having a powerful toolset at your fingertips is the key to being efficient and effective. Whether you’re running an audit on a potential client’s website, analyzing the competition in a new niche or taking a close look at a particular website’s strategy/tactics, you want speed, accuracy and, overall, efficiency on your side. It all starts with your browser. For what it’s worth, Google Chrome is pretty quick - and it has some decent built-in tools...
When you set out to build your site content, keyword research and educated guesses about keyword relevance are often necessary initial steps. But nothing trumps actual data on how users engage with your site. When your site has been live for a significant amount of time your analytics offer a wealth of useful information. For an SEO campaign (or any other marketing campaign, for that matter), the best adjustments you can make will be...
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Alan Bleiweiss
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