Once you’ve spent well over a decade mastering the art of the ideal pay-per-click campaign structure, you tend to start taking certain so-called “best practices” on faith. Concepts like device-segmenting and geo-segmenting becoming no-brainers, not even worth the time it takes to question whether or not they are a good idea. However, a recent issue …
Recently, I got into an argument with a respected colleague about how to select a winning ad in Google Adwords. You would think that it’s an easy decision, since you have just about all the data you could possibly need. However, we still managed to get into an argument on whether conversion rate mattered more …
I don’t consider myself particularly humble by nature, but it is always surprising to me that a shared piece of advice accumulated over the last 15 years of my career is valued quite as much as it is. Recently, I was discussing ideas with a colleague who works as a PPC consultant – well above …
Black hat: Google needs to act on this scheme fast
