Banner advertising has a dual purpose: getting your brand out there, and boosting ROI. The main reason many advertising campaigns fail is related to design – poor design that is. DIY strategies for economy work only for those who are already designers, especially if they are experienced enough to make a market audit, to understand […]
The search engine landscape has already changed since Microsoft released Bing: all SEOs expected the unexpected; we all knew that Bing was just the first step towards something bigger, louder, and in the end more significant. Microsoft didn’t disappoint – the latest deal with Yahoo has already stirred controversy in all SEO circles. The pondering […]
I rarely get excited about SEO and SEM tools – mostly because I am not a fan of anything that “automates” a type of work that should actually be carefully tailored according to customer needs, market trends, and etc. SEO software makes a lot of our jobs easier, and there are some situations where the […]
Digg, facebook and a few other social media networks have recently launched toolbars that “frame” the publishers’ sites and trap the users within an iframe wrapper. This substantially increases traffic and site usage to the social media sites, in the detriment of the private publishers.