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On Monday, October 15th, the social media marketing brain trust also know as #SocialChat gathered to discuss the impact of social media engagement for this presidential election cycle.  Following is a recap of that chat on Twitter.   Q1 YouTube will be streaming the next Presidential debate tomorrow night. Will you be checking out that …

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HootSuite, the popular social media dashboard, announced it will be launching a new comprehensive social media solution for enterprise business.  The HootSuite Command Center will provide measurement, monitoring, and engagement information in real-time across various social media platforms in one centralized location.  Think command bridge of the USS Enterprise kind of cool. Social media has …

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On Friday, Reuters reported that four of the five Federal Trade Commissioners were convinced that antitrust action is warranted in the case against search giant, Google. This announcement lines up with other actions the FTC took in recent months as they have been investigating complaints against Google. According to Reuters: The FTC announced in April that it had hired …

Content

A recent survey of more than 1,300 digital marketing professionals finds that 64 percent of them agree that content marketing is emerging as a discipline of its own. This finding is part of Econsultancy’s first Content Marketing Survey Report, produced in association with Outbrain. Digital marketing professionals seem to be in agreement that content is becoming increasingly more important as …

YouTube Announces Deal for New Channels

“In your mind which is more valuable, content or distribution?”  This was the question posed by YouTube’s Vice President and Global Head of Content, Robert Kyncl, as he opened the Media Mastermind Keynote at the MIPCOM conference in Cannes, France on Monday.  As his address unfolded, he demonstrated that you may produce some of the best loved content in history, …