Search Engine Journal

Alexa Web Search Platform
Wow. I was checking out the Amazon web services homepage for some affiliate stuff and noticed there were some new Alexa related web services. Turns out Alexa is opening up their crawler and index to anyone who wants to use it, for a cost. The new service is called Alexa Web Search […]

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Personalized Search Engine Optimization
I think personalization represents more business for SEMs that understand how people search. [This is a repost from my response over at the SEW forums.]
For instance lets say you have a web page about blackberry - the fruit. Right now it would be impossible for you to rank for the term blackberry, […]

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MSN’s Google PageRank of 2 and Canonical URL Problems
MSN’s homepage - www.msn.com is now showing a Google toolbar PageRank of 2. This is another example of the canonical problem I covered in an earlier post.
Looking up the link information for msn.com and www.msn.com, you can see that Google considers these two different urls. […]

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Yahoo’s Index Claim Suspicious According To Study
Matthew Cheney, Mike Perry, and Dr. Orville Vernon Burton of the National Center for Supercomputing Applications have compared the size of Yahoo and Google’s Index. The researchers based their study off of an assumption that the search engine with more documents for obscure search terms would be the engine […]

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Google Loses Trademark Case Versus Geico
A US district court judge has ruled against Google and found that there was infringement where the terms “Geico” and “Geico Direct” were used in the text of sponsored ads. This new ruling emphasizes that the infringement breach refers only to sponsored links that use Geico’s trade marks and does […]

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Google And Apple iTunes Together?
Google may soon be offering Apple iTunes through the Google site. Are we seeing the first of many uses of Google’s micropayment system? Combining music search and music downloads would place Google way ahead of Yahoo - its main competitor in the music search arena.
I’d imagine Google to incorporate iTunes into […]

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Yahoo Publisher Network Invite Only Beta
Yahoo is finally releasing it’s AdSense competitor - Yahoo Publisher Network. Yahoo has had a while to take a look at Google AdSense and figure out what AdSense lacks so that they can improve on the network. Yahoo plans to address customer service issues and give publishers more control over […]

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Google Improves AdWords System
Google recently introduced two new changes to their AdWords system. (via Inside Adwords) Both these changes will help advertisers improve their campaigns - I like the lower minimum ad bid corresponding to higher quality.
Simplified Keyword States: Keywords will be placed in to one of two states – active or inactive. People like […]

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New Google Groups Alert
Google added a new feature to the Google Alerts program - Google Groups Alerts. Now you can monitor the top search results for Google Groups by keywords.
Any new articles posted that match your criteria will be emailed to you, just like Google News alerts. The ideal candidates for Groups Alerts are those […]

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Inside Google Firefox Extensions
With the release of several Firefox extensions by Google - we can take a look at how Google officially implements PageRank queries.
Firefox extensions are packaged files. Download the extension file and unzip it, you’ll notice there are several directories. The location of source files will vary from extension to extension, so you’ll […]

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