I recently attended the Conversational Marketing Summit on September 11th and 12th; and since then, I have been blogging about the subject; highlighting how important it is for marketers to embrace this practice of having conversations. My background has always been in direct marketing in some fashion (SEO, Paid Search, Display Advertising, etc); so […]
Conversational Marketing: Let the Conversations Begin
October 15th, 2007 by Michael Brito | No Comments
Measuring Social Media Marketing: It’s Easier than you Think!
July 30th, 2007 by Michael Brito | 1 Comment
We all remember from Marketing 101, that the ability to measure the effectiveness of marketing activities and calculating ROI is imperative to a company’s go-to-market strategy. While it is quite easy to measure ROI with most traditional marketing channels like print, radio and even search marketing; it’s much more difficult to measure ROI from […]
