The term content marketing has been gaining a lot of attention over the last few years and rightfully so. Content is the lifeline in today’s social eco-system so it makes sense. But content marketing means nothing without a strategy. A content strategy enables and positions a brand to tell a very consistent story across the …
I recently attended the Conversational Marketing Summit on September 11th and 12th; and since then, I have been blogging about the subject; highlighting how important it is for marketers to embrace this practice of having conversations. My background has always been in direct marketing in some fashion (SEO, Paid Search, Display Advertising, etc); so the …
We all remember from Marketing 101, that the ability to measure the effectiveness of marketing activities and calculating ROI is imperative to a company’s go-to-market strategy. While it is quite easy to measure ROI with most traditional marketing channels like print, radio and even search marketing; it’s much more difficult to measure ROI from social …
