Melissa is the Managing Editor of Search Engine Journal & owner of SEO Aware, LLC. Her company specializes in the Psychology behind online sales and conversion. She is a self-proclaimed Star Wars and Internet geek and volunteers with big cats at BigCatHabitat.org.
I have heard so many crazy things about Klout and I am seeing the same myths repeated over and over again. So, I asked some of the leaders in our industry some questions related to the Klout myths I see often. I highly suggest that those that are doing SEO, social media and also those looking to hire an employee to run social media read the following Q&A closely.
Rand Fishkin -
10 Comments
The following video was done by Rand Fishkin of SEOmoz. He has some fantastic tips on how you can help the boring pages of your site rank...
The following infographic is by Dan Zarrella of HubSpot. This IG a lot of great recommendations if you are looking to increase your clicks on Twitter. I especially liked the suggestions on using words correctly and the use of action words. I guess I will be tweeting more on the weekends too. To find out how this data was calculated you can visit Dan's post How To Get More Clicks on...
Can You Tell Us About Your Current Job? I'm the Senior Search Strategist at Team Detroit. We're a full service agency owned by WPP. I spend the majority of my time working on Ford, Lincoln and Ford's other online properties. Our team deals with everything from high level strategy down to creating META data. In addition to working on Ford, I spend a great deal of time evangelizing SEO within the agency as well as looking...
I know that recipes are totally off-topic and abnormal for SEJ. But I put this post together for 3 reasons: SEO's and Internet marketers can get lost in data and often realize late in the day that there is no dinner. Several people in the SEO industry are known for their fantastic cooking skills and have a lot to offer us. Some of us can't cook and could use some fairly easy recipes to make a decent meal....
If you were sick last week or on vacation or in a coma you missed A LOT of Google news. Here is a must read recap of articles on Google, Google changes and Google news.
Industry Related
- Google PR Nightmare: Search Giant Apologizes for Evildoing - SEJ
Google+
- “Ask On Google+” Links Appearing In Google’s Search Results - SEL
- New Gmail, YouTube, Blogger Users Join Google+ by Default - SEW
- 3 Comments
Did you see Google's “disappointing” #37.9 Billion 2011 earnings announcement for their 2011 ad revenues? Ever wonder which industries contribute the most to Google's ad revenues? The findings are summarized in this cool new Infographic by Wordstream. What can your clients learn from these numbers? "This is all original research – Google doesn’t provide a detailed industry/company breakdown of where their revenues come from. And the results give some insights into the state of...
This infographic by Lumin Consulting explains SOPA and PIPA in a very simplistic way. In fact, I think even my parents could understand this information. So if you are still not clear on some of the issues or if you know someone that doesn't get SOPA and/or PIPA I suggest you send them this infographic. Brought to you by Lumin Interactive and Condor...
Obviously, as the managing editor at SEJ I read a lot of articles. I read tons of blogs, online news sources and I read posts people send to SEJ. I also have been around enough to see all the strategies people use to try and write "headlines" and posts that people will read. Some stuff is getting really old, but some stuff still works. Try to be different and remember that too much of anything is...
I have to admit that this infographic is the first time I have heard about the "driverless car". There is a lot of news out there about it and varying opinions. If a Google driverless car were to be available to consumers what would be the pros and cons? There might be less DUI-related accidents and lives might be saved. How great would that be? But what about lost jobs? And states losing...
Loren Baker
Ann Smarty
Alan Bleiweiss
David Harry
