Melanie Mitchell is the current SVP of Search Strategy at Digitas. She is responsible for managing the Digitas Search Engine Marketing Knowledge Center (SEO/SEM/SMO) that ensures industry trends, new strategies and tactics, and best practices are continuously shared, enabling Digitas to stay on the forefront of this ever-evolving industry for the agency and their clients. She is a speaker at Pubcon, Search Marketing Expo (SMX), Search Engine Strategies (SES), AdTech, BlueGlass, Public Relations Society of America (PRSA), and other noted roundtables as Business Wire and the National Women’s Business Center.