Megan Leap is Marketing Manager at ion interactive, a leading provider of advanced landing page software. As Marketing Manager, Megan manages search, email, webinar, and social media campaigns. She has extensive experience in conversion rate optimization and social media marketing, and when not championing high-ROI online marketing strategies, can be found running marathons across the U.S. She is also a frequent contributor to the Post-Click Marketing Blog.
Paid search is hot. Well, it's been hot for a while — at least the past 5 years. And it continues to grow: according to eMarketer, search spending will reach $11,422 million this year. But with all this growth and attention on the click, most conversations on PPC start and end there — from bids, to ads, to keywords and more — without any mention of how to convert the click. But if you think...
Conversion rate optimization is "everywhere" these days, from Twitter, to publications, to conferences and beyond. But while it's gaining steam in the industry, it's still a relatively new initiative for many marketers. So what exactly IS conversion rate optimization, you ask? Conversion optimization, often referred to as landing page optimization, is best defined as the on-going process of refininig and testing the post-click experience to optimize for conversion goals. It can be anything from testing...
A Twitter chat is a scheduled "group chat" on a specific topic, where Twitter users interact and engage with one another at a certain time by adding a trackable hashtag to the end of all their tweets. Twitter chats are a great way to meet other marketers interested in the same area as you, learn about a topic of interest, as well as build your following. Here is a list of 8 upcoming marketing Twitter...
Effective search engine optimization is equal parts art, science, and EXPERIENCE, so I sat down with industry veteran Joe Laratro to get the dish on what matters most in SEO. Joe is a recognized and leading expert in the Search Engine Marketing industry, and regularly speaks at industry events like Webmaster World, SMX, and Search Engine Strategies. He sits on the advisory board and is the lead moderator and speaker for 6 Comments
As social media continues to grow at an exhilarating pace, it can become challenging for marketers to balance the time-consuming demands of today’s social media marketing landscape with their career’s core focus. Whether you’re a full-time social media marketer whose main responsibility is to manage social media campaigns, a brand-side marketer who dabbles in social media throughout the day, or a consultant who networks with others in the industry, it’s important to streamline your social...
Mobile search continues to explode. According to eMarketer, mobile search spending will grow 81% over the next two years. So there’s no better time to get a jump start on your mobile search campaigns. Here are 5 key steps to launching a mobile search campaign in AdWords: 1. Measure your current mobile clicks How many of your current visitors are on mobile devices? Google recently added a mobile tab to the visitor report...
Conversions are king. But to take your PPC campaigns to the next level in 2010, you must go beyond measuring traditional conversions (lead, transaction) and start measuring (and achieving!) new goals – from social media engagement, to RSS subscribers, to inbounds. Here are 10 different types of landing page goals to measure in 2010: 1. Transactions Ah — the crown jewel of all goals… the purchase. Measuring purchases is a...
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