Matt Leonard currently directs SEO, SEM and Revenue Management for Cruise Critic, the world’s largest cruise site and part of the Trip Advisor Media Group. You can follow Matt Leonard on Twitter to keep up with his updates.
So, you can audit a site. I’ll bet you have a methodology in place to do it a thousand times over. You probably do it pretty darn well. You insure the proper keywords are in page titles, canonical issues are addressed, internal anchor text is optimized, and so on. You know your stuff. Yet, you personally yearn for more. You want to drive an overall business strategy. You not only want to optimize content, you want...
Most of us see the same tweets, read the same blogs and know the same case studies. We know to optimize titles and anchor text, fix canonical issues, write compelling meta descriptions and so on. In the age of social media, trade secrets are now few and far between. If that’s the case, and we all know basically the same things, what differentiates a great SEO? The answer is, simply, the ability to...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
