It’s been more than two years since Google released Panda and nearly a year since the debut of the Penguin update. In that time, we’ve seen some massive changes in how search results are tabulated and presented to the general web-browsing public. SERPs have become more intuitive, user-friendly and in some cases unnervingly anticipatory. As …
Image Credit / Mamapop As someone interested in SEO you’ve almost certainly, at one point or another, become victim to a drug that plagues the addictive nature of us all: Metricaine. A jump in rankings here, a sudden drop there, and a constant battle to grow your PageRank or Domain Authority to that elusive next …
If you’re not familiar with Google’s latest algorithm update codenamed Penguin, you might be perplexed by falling search rankings for your websites. Every now and then, Google changes up their search ranking algorithms to cut down on spam, penalise duplicate content and generally eliminate weak websites from the first page. It’s an ongoing arms struggle …
Earlier in the week I was struggling for inspiration as to what I could write for Search Engine Journal so posted an update to my Facebook account asking for requests. As I have so few friends (and even fewer who care about SEO) not much came back but the one that stood out asked for …
I’m not a programmer. I can hack things together, and I’m great at copy / paste, but creating code from scratch that isn’t massively buggy? Not really one of my talents. As an SEO, however, that isn’t really important. Will Critchlow recently said that “Being able to make your own tools is going to become …
As a modern, ‘White Hat SEO’ the whole world tells you that content is king. Creating something that is engaging, relevant and link worthy takes time, skill and therefore money. Whether that’s in opportunity cost for your time or actually hiring someone to go off and do the work for you it doesn’t really matter …
