Remember back in 2001, during the good old days (of the internet) when you could actually use Google Adwords as a means to drive quality traffic to your website, at an extremely low investment to the advertiser? Back when niche keywords cost .05 – .20 per click and if you really wanted to open up …
No Internet Marketing company likes losing clients. Most people think that by losing clients, I mean that the client wants to walk away from the agreement because your services are under-performing or they are not seeing the value. But I am actually talking about the other side of things. When the agency or marketing company …
A lot of people like to dive into things without having a plan and strategy in place. SEO and Internet Marketing is no different. There are certain aspects of your web strategy that need to happen first before you can move forward with the other aspects. Depending on what it is, it can make or …
Whenever I am working with a client that is looking to start a new business and website, I am almost always asked the question…should I purchase a domain name with keywords in it for SEO? Unfortunately there is not a clear cut answer to that question. Lets examine the different strategies behind purchasing a branded …
Getting your entire company on-board with your social media strategy can help create an immediate impact in your social presence online. Instead of just one person trying to tackle creating a social brand, you can leverage all employees abilities and experience to make a bigger splash. In order to make your entire company known, you …
Whenever someone follows me on Twitter, I will check out their profile to see who they are and if they are legit or a spammer. For the most part, if someone is active in the community and is involved in Internet Marketing in one way or another, I will follow them. However in order to …
Recently I have really been trying to beef up the content produced over at my blog, StayOnSearch. One of the hardest things I have noticed for me is trying to consistently keep the content of the highest quality, while increasing the frequency of posts. A few things to keep in mind before I mention some …
It can be hard to show clients value from your SEO campaigns because like in any service-based industry, it is not a tangible product. So over the years of working with clients and managing their search engine optimization strategies, I have come up with some ways to help show value and make SEO feel tangible …
Note from Ann: While SEJ features regular round-ups and reviews of various useful (mostly free) tools, it is always great to check lists shared by others. I for one found a few new tools I am willing to check out here: Feed Compare Feed Compare is a handy tool that will allow you to check …
Sometimes it can be like pulling teeth to try and get others in your organization to contribute to your content development strategy. Of course the excuse is inevitable “I have no time” or “I am still working on it”, amongst probably hundreds of other reasons why employees can’t help. But its funny how when you …
