With the birth of Web 2.0, the Internet provided people with a lot of opportunities that they could only dream of. In fact, there are many online tools that were not made for marketing, but have a lot of potential to be used in such purpose. One of these is Twitter. Why Use Twitter? What …
Aki Libo-on
Latest posts by Aki Libo-on (see all)
- Social Media Monitoring: What You Need to Know - October 19, 2012
- Spotted: Facebook Profile Completion Meters - October 19, 2012
- Ad Unit for Apps, Now Available to All Developers on Facebook Mobile - October 18, 2012
Articles by Aki Libo-on
Start up businesses nowadays aim to include social media marketing with their promotional efforts. That’s because this strategy has been proven to boost their web traffic, help them reach a wider range of audience, and leverage their brand further. However, not everyone is successful with incorporating social media to their marketing mix. In fact, it …
Since last Monday, Google has started replacing the Gmail Video Chat with Google+ Hangouts. Because a lot of users are enjoying the direct and personal communication that the feature provides, the search engine giant decided to upgrade it to a “more modern video calling technology”. In a blog posted by the Gmail team’s Product Manager …
Although it has been popular as a micro-blogging site, Twitter has also proved itself as an effective marketing tool. However, some businesses make the mistake of using it as a mere promotional device. If you want to benefit from your Twitter marketing efforts, you have to be smart in building your follower base. Claim and …
When it comes to social media marketing, Facebook is one of the largest platforms that businesses use. Unfortunately, there are companies who still struggle to learn and master its basics. In having an effective Facebook marketing campaign, it’s important that you know the common mistakes to avoid. Keeping Facebook Unexplored Most businesses and online marketing …
With the popularity of using Facebook as a tool to promote a business, a website or a public figure, it only shows that social media now has a big place in today’s online world. That’s why millions of brands are using the most popular social networking site to update their fans about the business that …
In an attempt to clean up comments on YouTube, Google is encouraging all its users to post their real names. It was announced last June, during their developers conference, that the search engine giant is working to improve YouTube comments. This means that this new feature could be the first step in removing anonymous comments …
After Facebook rolled out Timeline to all its users, businesses took the changes as an opportunity to learn how they could talk advantage of it. In fact, there are various ways on how you can use your Facebook Timeline to connect with your target audience. Incorporate Your Profile Photo with Your Cover Image One of …
Mark Zuckerberg’s first patent application from six years ago has been approved by the US Patent Trademark Office last Tuesday. Called as “Dynamically Generating a Privacy Summary”, the application’s abstract describe the patent as stated: “A system and method for dynamically generating a privacy summary is provided. The present invention provides a system and method …
Most online marketers who use Twitter for their campaign usually time their tweets. That’s because it could be a great way to increase their user reach and get more traffic on their website. In fact, a better timing of tweets could give your content more retweets. As a result, you could garner more followers. However, …
