Destination SERP : Search Engines Acting More Like Portals, Will Search Marketers Rebel?
A potentially troublesome trend in search involves search engines acting much like portals. More than ever, Web users are interacting with a particular website’s content without ever leaving SERPs. To see this in action, try searching videos on Google, Yahoo, or MSN Live. MSN Live’s video-viewing interface is particularly sophisticated. Mouse over the thumbnailed videos that come up for your search and they will play – with sound and all. Click on a video, and the full-sized...
