The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year. Search engine optimization is no longer strictly about publishing quality …
It’s not uncommon in today’s SEO landscape to wake up and find a sudden drop of organic search traffic and/or keyword rankings. When such a disaster occurs, most large brands have access to a qualified SEO agency or robust in-house team to identify and rectify any issues that led to the drops. For smaller brands …
It’s not uncommon in today’s SEO landscape to wake up and find a sudden drop of organic search traffic and/or keyword rankings. When such a disaster occurs, most large brands have access to a qualified SEO agency or robust in-house team to identify and rectify any issues that led to the drops. For smaller brands …
Choosing the right target keywords builds the foundation for an entire SEO campaign. If the right keywords with the highest potential for return are not selected, the foundation of the campaign will be weak and, therefore, success is nearly impossible. In order to select the right keywords, data must be collected and analyzed so projections …
In recent months, content marketing has moved beyond trendy buzzword to a full-fledged marketing strategy. Increasingly, the discussion has turned to its value to brands as it relates to SEO. Some believe content marketing will take over SEO. I don’t. As I outline in a new report, “Content Marketing Like a Pro: Tactics and Techniques …
SEO can be challenging for small businesses. They must compete for the same market share against larger brands that often have more prestige, brand recognition, and consumer affinity. That doesn’t mean that organic search is out of reach for small businesses as a powerful inbound marketing channel with high potential for return. In order to …
Knowledge is power, as the old saying goes. So what do marketers need to know about Google’s Knowledge Graph to power their SEO and search strategies? There has been a lot of commentary around the semantic Web. The theory is that search results are becoming smarter by distinguishing between words with different meanings. Whether that …
Every webmaster’s and SEO professional’s nightmare is seeing a sudden plummet of those hard-earned Google rankings. The chaos that ensues in trying to pinpoint just what happened is never a welcomed experience. The good news is that Google has been as transparent as ever in recent months. It offers new information, tools and methods to …
The key to remaining competitive in organic search is to always be two steps ahead of the search engines. Given the frequency and impact of search engine algorithm updates, those who don’t consider the long-term effects of their optimization efforts are subject to pitfalls similar to those many brands experienced after Google’s Panda and Penguin …
When considering major trends that will impact SEO in 2013 it’s clear that AuthorRank will play an increasingly important role in marketers’ search and SEO strategies. PageRank has long been the standard high-level metric used to identify the relative quality of a Web page. There is arguably limited value in using PageRank as a quality …
