I’m currently preparing a presentation for the local advertising association’s lunch that I’ll be speaking at this week. As I’ve gone through the presentation and asked others for their opinion, it has occurred to me as search marketing experts, we may expect that our clients and users know more than they actually do. In fact, I’ve also noticed that sometimes it doesn’t hurt to go back and take a look at things from a...
Businesses that are looking for a vendor often spend a lot of time and energy researching and meeting with various different companies to make sure they make a selection that meets their needs. Too often the vendor isn’t doing the same thing and end up with a lot of ugly surprises. This can be avoided by doing a simple needs analysis. What you want to put in your needs analysis is...
You’ve decided that it’s time to give your brand some exercise on the web. And doing this in-house is the best way to do it. But as you start to train for the big event, you start to see some hurdles in your path. With proper planning and action, these hurdles can be overcome. Hurdle #1: Isn’t social media the same thing as search engine optimization? Social media and search engine...
The realm of search marketing has grown by leaps and bounds in the past several years. Along with it, search marketers have relied on blogs, conferences and social media to stay on top of this ever-changing-without-warning industry. The web has evolved and so has the role of the web marketer. Only a few years ago, a web marketer could say their niche was “search marketing”, which itself was a misleading term...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
