Despite claims to the contrary, email is not dead. According to a February 2012 survey from ExactTarget, 91 percent of U.S. consumers report checking their email at least once per day, compared to 57 percent for Facebook, and 14 percent for Twitter. When asked the more pointed question of which channel they prefer for receiving …
Obtaining positive reviews and testimonials is an essential component of a customer acquisition and retention strategy. According to the most recent Local Consumer Review Survey, 76% of consumers regularly or occasionally use online reviews to determine which local business to use, and 52% of consumers trust online reviews just as much as personal recommendations (Source: …
A few days ago, we were asked by one of our clients whether it’s worth his time to write a guest post for a blogger who had recently reached out to him via Twitter. Guest blogging is a great way to engage with new audiences, establish yourself as a thought leader, and hopefully acquire a …
