Search Engine Journal

Best of the Web is running a July offer which is giving its advertisers and online marketers 20% off of all BOTW.org advertisements, with the promotion code : FIREWERX

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Excellent article by Dave Harry on the nuances of link building and keeping a diverse yet strategic keyword expansion plan in focus from the ground floor up on a link building campaign.

Using Keyword research to diversify link profiles

Crafting link profiles is all about related diversity. What I mean by that is we want to have […]

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If you’re going to openly sell crap links on the footer of your site to Mesothelioma Lawyers, Ticket Scalpers, Personal Injury Law Firms and other blatant spam related and irrelevant sites (sites which are not relevant to your own), Google is going to find you out and probably penalize you.
Such is the case of NewsDay.com, […]

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A reader left this comment today on Search Engine Journal and seriously, this is the greatest feedback and payback I can imagine from our 5 years of search marketing and SEO coverage :
Mendy Ouzillou
I have been an avid fan of SEJ for about 2 years and my natural search rankings for my glass jewelry and […]

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Like Yahoo, Google has become a target for talent acquisition over the past years, especially with employee perks deteriorating, and now this movement has spread abroad.
Ex-Google UK Managing Director Kate Burns, who was at Dailymotion for 4 months after leaving Google, has been hired by AOL’s social networking giant Bebo, to help head Bebo Europe […]

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Link building is a dynamic art form, which is constantly redefining itself and coming up with new techniques which may be more efficient, and more powerful, than the old fashioned manual link request emails.
In link building, sometimes marketers lose their focus or get over aggressive, and spend too much time contacting every single site within […]

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Today marks the celebration of the birthday of the United States of America; Independence Day, the Fourth of July. While many Americans are enjoying their day off, the three day weekend, fireworks and backyard bbq’s, the search engines are also showing their love for our independence, with their celebratory logos.
Google’s Fireworks over the lake logo […]

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Google has developed a new version of their Google Talk messaging service for the Apple iPhone, in an announcement just in time for the launch today of the 3G iPhone.
From Talkabout, the Google Talk Blog :
Our new version of Google Talk is designed specifically for the iPhone and runs in the iPhone’s browser, so you […]

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Google Street View, which photographs the streets and lanes within cities and other destinations via a continuous panoramic camera placed on the top of cars, has now gone live for France.

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The power of excellent public relations and positioning a company as an alternative to the technological norm has paid off for Powerset, the semantics oriented search technology which launched its limited public testing application in May which lends a new way to semantically navigate Wikipedia. Rumors began spinning around the blogosphere last week that Microsoft […]

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