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Loren Baker | Search Engine Journal | @lorenbaker

Loren Baker is the founding editor/creator of Search Engine Journal and remains an advisor and Editor In Chief to this publication.

Yahoo Adds New Search-Enhancing Features

Yesterday on Yahoo's search blog they announced the launch of the first series of search features that integrate news and entertainment results in one area. On the new results page topics are split up into vertical tabs, such as: Overview, Videos, Twitter, Stories, etc. For things like movies, there is now a Netflix application that opens up a quick box that allows you to add the film to your queue. Searching for musical artists...

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Twitter’s Search Function, Now Powered by Lucene

Even though they have had their new search out for a few weeks now, Twitter's new real-time search engine is just now starting to get noticed…which the micro-blogging site thinks is great. The previous back-end was powered by technology based on Summize, but the engineers behind Twitter say that keeping up with all the traffic on that system was getting increasingly hard. They have, because of this fact, switched to using Lucene - a...

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Firefox 4 Will Be Adding Bing as a Default Search Engine Option

Mozilla will soon be releasing the newest version of their popular open Web browser, Firefox and will be adding an option for users that prefer to NOT have Google as their default search engine. With Firefox 4 will come the ability to make Microsoft's Bing you're go-to choice for conducting searches. Users will be able to very easily access a drop-down menu and change the default from Google to Bing without any other steps. Although...

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Display Ad Creation Platform, Dapper, to be Acquired by Yahoo

Looking to not only maintain its rank as the "most successful force in display advertising", Yahoo has a signed a deal to acquire Dapper, a technological platform that assists in display ad creation. The deal that is said to be completed by the fourth quarter this year, will help to make display ad creation and optimization easier and more efficient for their customers. Yahoo has also been looking for a way to speed up...

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Android Takes the Lead as Most Popular OS Among Recent Smartphone Buyers

As of Tuesday, Android is the most popular operating system among recent smartphone buyers. According to The Nielsen Company's blog from the six month time period ending in August, the percentage of Android purchasers rose from 14% to an impressive 32%; surpassing both Blackberry's RIM and Apple's iPhone OSes.  Blackberry and Apple are neck and neck at 26% and 25%, respectively. The reasoning behind this might have to do with the fact that Android...

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Google Goggles Now Available For the iPhone

In December Google Goggles was released for Android. The feature allowed users to search in the Google Maps for Mobile by using a picture they took on their mobile device. It highlights recognized objects and then all you have to do is click on it to find out more information. Also, it can help with more relevant local search results by using the pictures as landmarks. Today, Google announces that Goggles is available...

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The Google Apps for Education Initiative Comes to New York

Today Google announced that the state of New York will be joining the ranks of Colorado, Iowa, Maryland and Oregon by becoming the fifth state (and the largest) to implement Google Apps for Education into its K-12 classrooms. With this program, all public school districts, non-public, and charter school across the state will now have access to Google features such as Gmail, Docs, Sites and Calendar along with full training and resources to help...

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Greg Boser & 3 Dog Media Join BlueGlass Interactive

Today I'm very happy to announce that BlueGlass Interactive has entered into an acquisition of 3 Dog Media which includes the additions of Greg Boser & Dax Herrarra to the BlueGlass team! I've known Greg for a long time and always respected him as a thought leader in SEO, an incredible business person & all around level headed cool guy. Greg coming on as our new SVP of Search Services will make our current SEO...

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Twitter Adds New Feature to “Promoted” Products – Promoted Accounts

Twitter launched Promoted Tweets in April of this year, to allow businesses to highlight ordinary tweets that they would like to reach a wider audience. These tweets appeared at the top of search results pages that have something to do with what users were looking for. The tweets were labeled as promoted is the business was paying to have them featured as such, but they started out as normal tweets. Today, the micro-blogging site

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Self-Regulation Program to Help Protect Internet Users’ Privacy

There is an on-going battle between Web users and the amount of access advertisers have to their information. A new program is going to be implemented to help protect people's Internet privacy by allowing them the opportunity to opt-out of being tracked by companies for user specific advertising. Some 5,000 companies will be affected by the program, which will include a blue lower case "i" that turns into an incomplete triangle that will appear...

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