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Loren Baker | Search Engine Journal | @lorenbaker

Loren Baker is the founding editor/creator of Search Engine Journal and remains an advisor and Editor In Chief to this publication.

Google Mobile Instant Is Globally Available After Just 35 Days

Google is good at unleashing products quickly when it wants to, and it has certainly tried to focus more and more on a global market, but even with those precedents their recent announcement is impressive. In a display of surprising speed, Google has created versions of Instant Mobile for all twenty-eight languages spoken in countries where Google Mobile is available. In their December 9th announcement on the Google Mobile Blog, the company declared that...

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TripAdvisor Blocks Google’s Review Streaming

Both Google Maps and Google Places aim to help consumers find the right business for their needs, and do so using reviews from the public as a method of doing so. While users can submit reviews directly through Google itself, the majority of the feedback is imported through other prominent review sites such as Yelp, TripAdvisor, PriceLine, Hotels.com, and more. However, TripAdvisor — one of the greatest contributors of hotel reviews for Google Places and...

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Google Insights Show 5 Popular Holiday Gifts

While there are plenty of gift guides to be found on the web, Google is able to offer something more than a prediction of hot gifts for the season; they can tell us what's actually popular, right here and right now. The Google Insights tool allows searchers to examine data for keyword, and thus product, search trends. From time to time, they also release a list of items that are performing especially well. On December 8th,...

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Google Voice’s Newest Celebrity Client: Santa Claus

Ever since Google retired their Goog 411 service, they've been promising that their voice team is pursuing enticing new avenues. One of them seems to be tracking down celebrity clients to promote their service, including one of special note: Santa Claus himself. As reported on the official Google Blog, Santa has picked up a Google Voice number for all the good little girls and boys to call. That number is 855-34-SANTA, but don't expect to...

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Google Nexus One Receives an OS Update and an Heir

The Nexus One was one of Google's most prominent contributions to the smartphone market. The impressive specs were present and accounted for, but more important was the fact that this phone came unlocked — and was thus available for all the major cell phone carriers. Now the Nexus One has received an OS update with an impressive assortment of features just as the new Nexus S (for which the OS was developed) hits the markets. The...

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Groupon Says NO to Google’s $6 Billion Offer

Big news this morning after a big week of Google Cloud Dev, Real Estate & Chrome OS news. Groupon, the group buying and crowdsourced discount service, has reportedly turned down a Google acquisition offer valued at $6 Billion ($5.3 billion w/ $700 million earnout). Groupon, which is said to bring in annual revenues of $2 billion, must have some big things planned after turning down the $6 billion - or did they just...

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Clickbooth CPC : Can it Compete with Google AdSense?

Clickbooth, a CPA/CPC affiliate network based in Sarasota, FL, has stirred up some news this week with buzz around their CPC offering for publishers who are looking for an alternative or compliment to Google AdSense. Clickbooth CPC, an IntegraClick project being led by former AOL Exec Tom Haney, is reminiscent of the IndustryBrains/AdHere and AOL/Advertising.com projects of offering more direct to market or publisher friendly CPC solutions into the mix, where premier...

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Local Search Tips Whitepaper from Location3 Media

Location3 Media has shared with us their Local Search Tips whitepaper that covers big picture strategies and small hints to maximize local search campaigns. They are sharing heir hard-won knowledge with our clients, industry contacts and the media to help people get on board with the local search revolution. According to the Kelsey Group, 74 percent of internet users perform local searches. Local business searchers are further...

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Google AdSense Rolls Out New Interface

Google AdSense has rolled out a major interface change that they have been testing for a good month or so, which has the new ability to bring in more of a ad manager type interface style in the AdSense dashboard. With further integration of video ads and retargeting as part of the AdSense makeup, Google AdSense is becoming much more of the full package, rolling out ad targeting and formats that were once part of...

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The Bing-Facebook Partnership’s Features Roll Out Today

A few weeks ago I posted about the Bing-Facebook partnership; their plan was to make search more social. This morning on Bing's Search Blog Group Program Manager, Paul Yiu, posted that they have successfully and completely deployed the new social features they have created in partnership with Facebook. According to Yiu, the teams on both ends have done a few things in order to appease user feedback: showing users' Facebook profile information in...

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