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Loren Baker | Search Engine Journal | @lorenbaker

Loren Baker is the founding editor/creator of Search Engine Journal and remains an advisor and Editor In Chief to this publication.

Search Engine Optimized CMS – Site Position and Hot Banana Partner

Hot Banana Software Inc., a Web Content Management System (CMS) company, and SitePosition, a search marketing agency, today announced a partnership to co-market Hot Banana, a new generation Web Content Management System, built from the ground up in harmony with Search Engine Optimization (SEO) best practices. Unlike earlier forms of CMS, Hot Banana presents no technological barriers to full search engine optimization, search engine indexing, and the development of positive organic search performance. Websites with...

6 Comments

Blogger Reloaded: The way it should have been in the first place

I started blogging around a year back. And Blogger as expected was the first service I used. It was weird and it was simple. Never before was web publishing so much fun. Blogger.com made blogging as easy as web mail. You sign for the service, chose a name and simply start blogging! It was really as easy as type and click. Then in later days, I got myself some web space and started publishing...

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Science.gov Search Directory Relaunched

FirstGov has just announced their new search engine which searches US Government public science information - Science.gov. Gary Price of ResourceShelf writes "We just learned about this new release and need some time to check it out. 'Science.gov [version 1.0 was launched in 12/2002] is a gateway to authoritative selected science information provided by U.S. Government agencies, including research and development results.' The new version offers improved relevancy (their words) and an advanced...

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Google Advertisers Like GMail, But Want Lower Rates

According to survey results released today by Mosaic Media, 57.1 percent of Google AdWords advertisers want their ads to appear contextually in Google's Gmail. Gmail is Google's free e-mail service that is currently in beta testing and is expected to go into full release this summer. Google intends to place contextual advertising in personal e-mails, so if someone is talking about taking a trip to Vermont, hotel ads may show up alongside the text. In Mosaic...

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Google Announces the Official Google Blog

Google today unleashed the Google Blog, an official blog penned by the people at Google using Blogger, the blogging software owned and recently overhauled by Google. The Google Blog is described by Google as a way to "Get the latest word direct from the Googleplex about new technology, hot issues, and the wide world of search." Rumored to be a future hot destination for search engine optimization hounds, it looks more like the...

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Google Contest – Nigritude Ultramarine

Nigritude Ultramarine Search engine optimization experts are having fun with Google. Experts, with DarkBlue.com at the helm, are holding a contest to determine how Google really works. Experts are competing, with the goal of optimizing a webpage for a non-sensical phrase: 'nigritude ultramarine'. On May 7th, the day the terms 'nigritude ultramarine' was announced, typing the phrase into Google generated no search listings. Search engine optimizers hoping to define themselves as industry leaders are...

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Grokker Adds Google Results to 2.1 Plug-in

Groxis, Inc last week released the full public release of Grokker 2.1 and its Google plug-in. Freely available to all Grokker 2.1 customers, the Google plug-in provides Groxis' customers with access to Google search results. The Google plug-in is Groxis' first search partner to leverage the newly developed information retrieval framework now available in Grokker 2.1. Groxis is quietly advancing its core technology to radically improve the power of desktop search. The new framework in 2.1...

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CNet Relaunches MP3.com – Music Search Engine & Download Portal

CNET today relaunched the MP3.com Web site, a comprehensive, next-generation digital music discovery and content resource that caters to the way people learn about and listen to music today. While the Internet is replete with music sites that serve virtually all interests - editorial resources, music and product reviews, fan clubs, music download services, and more - until now, there has been no single resource dedicated to helping people find the best of everything. MP3.com...

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Google Improves Blogger, Adds Easy Community Feel

Google introduced a newly designed Blogger which now offers its bloggers a clean, easy-to-use interface, shared comments, author profiles, and posting via email. Owned by Google, Blogger is a free web-based service that helps consumers publish on the web instantly without writing code or installing software. First launched in 1999, Blogger's powerful publishing tools enable users to create, collect, and share opinions and experiences with a web-wide audience whenever they'd like. "Blogger is committed to...

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Synergy in Search Engine Marketing

Synergy, defined as "the working together of two things to produce an effect greater than the sum of their individual effects," is a concept that can be implemented in search engine marketing. There are three main areas of search engine marketing, which include Search Engine Optimization (SEO), Pay-per-Click (PPC) and Paid Inclusion. The individual effects of these search engine marketing processes are proven to be beneficial to online advertisers, Internet users and Web site owners....

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