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Loren Baker | Search Engine Journal | @lorenbaker

Loren Baker is the founding editor/creator of Search Engine Journal and remains an advisor and Editor In Chief to this publication.

Google Examines Super Bowl Search Trends

While there are dozens of holidays throughout the year, there are only a few that most Americans recognize consistently and enthusiastically: Halloween, Christmas, Thanksgiving, and — of course — Superbowl Sunday. As with every other holiday, the day of the "big game" is filled to brimming with excitement and traditions. Many of those traditions can be seen in a visible way on the search engines, where our trending tools and special reports tell us exactly...

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Google Music Streaming : Launching Soon?

Tonight (February 2nd) is the night of the Google Android Honeycomb event, where we will get our first truly back to front view of the new OS. There are plenty of exciting features to talk about here, but one of the items that might be revealed is the Google Music Library. According to Android Community, who cites unnamed insider sources, tonight will be the night that the library is opened for business. What exactly is the Google...

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Google Hiring 6000+ in 2011, While Yahoo Trims Further

Emerging from the end of the recession, many companies are still in a phase of recouping losses, finding their footing, and holding on tight to their remaining assets. However, some companies have continued to thrive and grow despite the economic climate, and are using the improvements in the market to push for greater heights. One of those companies is Google, who is slated to go on a hiring spree in 2011. According to a video interview,...

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Bing Yahoo “Bingahoo” Alliance Shows a Payoff

A white flag of surrender was seen over Yahoo's once titanic fortress last year as they announced that their advertising would be handled by competitor Microsoft. Shortly thereafter, Yahoo handed the reigns over completely, letting Bing handle their search engine algorithm so Yahoo could focus on other projects. The move was marked with skepticism from all parties, and Yahoo's mass layoffs since have done nothing to help. However, a recent report from Marin Software indicates that...

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Google Open Sources Simian Project

It's easy to criticize a giant like Google for its practical monopoly, but with the size and various branches comes a visible advantage: Google can use its in-house technologies to creatively bolster new experiments, features, and projects. That's exactly what's happened with Google Simian, an enterprise technology for Mac computers that allows simultaneous deployment of software, updates, patches, and more. This technology combines Google's expertise in various areas, and is an indirect successor to the Google...

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Bing Adds a Destination Comparison in Travel Search

Bing may not have the biggest portion of the market (in fact, being generous, they have about 10%), but the group they have is fiercely loyal. Why? Is it the National Geographic images on the home page? Is it the dedicated loyalty to any Microsoft product? Is it how memorable the name "Bing" is? We think not. Rather, it's all because Bing has done an excellent job at branding itself for several key niches. Furthering...

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Google Sketchup Demonstrated with 3D City Model

While google is a big name in many fields, one sector where they have yet to gain much repute is as a design tool. Yes, Google has plenty of design utilities available for users, but the "go-to" companies in this era are groups like Adobe or Corel or GIMP; Google is hardly a blip on the radar. However, a new round of publicity brought in by outside artists may be changing that for one of...

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Google’s Follow Finder Lab Helps Twitter

It's true that Google has its own social networking, although those of you who haven't heard of or signed up for Google Buzz aren't missing out on much. This micro-blogging service, a distant cousin to Twitter, allows for quick status updates, importing of blogs and off-site content, and integrates fully with your Google account. It's also been universally accepted as a flop. It might even be that Google has accepted that themselves, since one of...

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Bing Maps Launches Toyota In-Car Search

There are a lot of places where we conduct searches. At home; at work; in stores; on the go; and... in cars? While the idea of conducting web searches while breezing down the freeway is somewhat frightening, it's certainly a reality — although one we hope remains so only for vehicle passengers. Now, capitalizing on this, Bing is making searches on the road even more simply, thanks to a partnership with Toyota. Announced at CES and...

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Yahoo Looks Back to Better Times

At the end of the year, it's tradition for each search engine to release a report detailing the top search terms for the previous year. For Yahoo, this report is called "A Year in Review." This year, however, Yahoo is accompanying their Year in Review with a blog entry. That entry looks back over the last ten years of search, starting with the top results for 2001 — a time when Yahoo was still...

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