Recently, I have been hearing complaints about having websites drop out of rankings (or at least get bumped down a bit) for one particular keyword phrase, but not others. The assumption is likely that it is a penalty based on un-natural linking activity for that keyword phrase. If this is happening, how can you prevent …
Google Instant has not killed SEO by any means, despite the rumors. It has simply changed the approach that search engine marketers must take in order to get websites to appear higher in rankings and with their best foot forward. Here are some ways that you can ensure better rankings in the new Google Instant. …
Reputation management is a growing concern on the Internet, as it takes a lot more effort to get a negative item off of the top 10 search results for your name or company than it does for that negative item to get in those results. Bad Rep Through Link Building While quality link building can …
A week ago, while I was perusing some marketing forums, I found a thread about the effectiveness of article marketing today. Halfway through the thread, there was a post about which one was better – article marketing or guest blogging. Benefits of Guest Blogging For me, I have found guest blogging is definitely more effective …
Though there is a lot of debate about the value of blog commenting as a form of link building, it is still a very popular linking strategy. This guide covers some basic things you will probably encounter while blog commenting, and how to make sure you get your comment approved more times than not. Benefits …
Does your website (or your client’s) have a beautiful design? You can take advantage of a unique, creatively designed websites in your link building efforts by submitting them to the following types of sites. CSS Galleries Was your site’s template designed using CSS? Then you have a world of options in terms of submitting your …
There are many reasons to build links to your website, and sometimes, it is hard to determine if one link is better than another, or if it is worth anything at all. For example, a dofollow link is better than a nofollow for some purposes, but not for others. And a redirected link may hold …
Imagine that you are a salesperson for a shoe store. There are three potential customers in the store – an athletic male, a professionally dressed female, and a rugged outdoorsman. Approach #1: You tell all three potential customers that you have 100% authentic Australian made Ugg Boots at discounted prices. Approach #2: You tell the …
