Differentiate or Die: 5 Techniques to Set an E-commerce Site Apart from Competition
Can you tell the difference between Amazon.com and Books.com? How about the difference between Walmart.com and Target.com? Okay, so the colors look a little different on these sites and they are operated by different companies; but how about at a deeper level, are they that different? Much has been written about positioning since the concept was first introduced to the world of marketing in the early 1970’s. You hear about positioning so many times that...
