Search Engine Journal

Last month I attended a SEMPO New York networking event that featured an “In-House versus Agency” debate, in which the debaters argued the benefits of each model. After the debate, I was speaking with one of the agency panelists, and we discussed the challenges agencies face differentiating themselves from their competitors given the number [...]

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A common misconception is that your job search starts once you decide you want to make a career change. In reality, there are simple things you should do on a regular basis to position yourself to be successful in your job search whenever that time comes. Given our industry is experiencing dramatic growth [...]

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I believe it is time to introduce an additional topic into the standards dialogue that to date has been largely ignored. Currently there is no recognized standard for assessing the skills and knowledge level of the search marketing professional. This not only increases the difficulty for employers to accurately identify the talent level [...]

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Despite the uncertainty in our near-term economic environment, the market drivers for continued growth in the search marketing industry remain strong. However, a major challenge for the search marketing industry is being able to operationally adapt and manage growth as we face a national shortage of qualified professionals.
This talent shortage will likely continue for the [...]

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