Kelsey Jones

• News

#Halloween E-Commerce: How Much Do People Spend to Celebrate October 31st? [INFOGRAPHIC]

With my favorite holiday of the year fast approaching, and my annual viewings of The Nightmare Before Christmas and Hocus Pocus out of the way,...

• 1 min read
• 1.0K Reads
• Oct 22, 2014

• PPC

Enterprise SEM & Big Data: An Interview with Ira Kates

At Pubcon Las Vegas I had the opportunity to catch up with Ira Kates, Sr. Digital Business Strategist at 360i to discuss his unique experiences...

• 2 min read
• 503 Reads
• Oct 21, 2014

• SEJ Show
• PPC

New #MarketingNerds Podcast: AdWords and Paid Search Strategy

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! I was excited to record a podcast with Rocco and Christina Baldassarre, who are...

• 2 min read
• 1.2K Reads
• Oct 17, 2014

• Careers

2014 US Search Awards Recap: Fun and Networking With Experts in Our Industry

After reading Jenise’s post about last year’s US Search Awards, I was definitely excited about the event, which again took place at Treasure Island in...

• 5 min read
• 976 Reads
• Oct 15, 2014

• SEJ Show
• Social Media

New #MarketingNerds Podcast: Social Media Marketing Strategy for Multiple Clients

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! How do you manage and monitor content and strategy for several clients at once?...

• 2 min read
• 965 Reads
• Oct 10, 2014

• SEJ Show

New #MarketingNerds Podcast: Freelancers Forum- Getting Started in Freelancing

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, SEJ’s new podcast, SEJ copy editor Danielle Antosz...

• 2 min read
• 1.2K Reads
• Sep 25, 2014

• Content
• LinkedIn

Ask The Writers: Is The LinkedIn Publishing Platform Worth It?

I’ve done two posts so far as part of our “Ask The Experts” series on Panda 4.0/Payday Loan 2.0 Update and then a followup a few...

• 5 min read
• 2.6K Reads
• Aug 19, 2014

• SEO

Rule The Local Results: An #Infographic

With mobile search continuing to grow, business owners are finding it more important than ever to have a strong local search presence. Because more and...

• 1 min read
• 3.4K Reads
• Aug 18, 2014

• News

8 Things You Didn’t Know About Search Engine Journal

As the Managing Editor since last November, I have to touch every single piece of content, work with every member of the team. I continue to...

• 5 min read
• 852 Reads
• Aug 11, 2014

• News

SEJ’s WordPress Superhero: Slobodan Manic Saves The Day [INTERVIEW]

Search Engine Journal is made up of a team that works every day with our authors to make their posts the best they can be....

• 5 min read
• 515 Reads
• Aug 4, 2014

• News

SEJ Copy Editor Danielle Antosz Eats, Shoots, and Leaves [INTERVIEW]

Search Engine Journal is made up of a team that works every day with our authors to make their posts the best they can be. We span 5 time...

• 5 min read
• 671 Reads
• Jul 28, 2014

• SEO

88% of Organizations Are Undergoing a ‘Digital Transformation,’ According to Study by Brian Solis of Altimeter Group

A new report, The State of Digital Transformation, released today by Brian Solis of Altimeter Group, discusses the phenomenon of “digital transformation” and what it means to the...

• 3 min read
• 5.2K Reads
• Jul 21, 2014

• X (Formerly Twitter)

How Does Google Index Tweets? A Study by Eric Enge of Stone Temple Consulting

Eric Enge and the Stone Temple Consulting team embarked on a quest to find out: How does Google index tweets? Their findings, which were released...

• 5 min read
• 2.6K Reads
• Jul 9, 2014

• Careers

What’s The Big Deal With Big Data? #FordTrends Recap

Author Note: Ford covered my travel and accommodations for this event, but didn’t ask or require me to cover it for SEJ in any way. I recently...

• 6 min read
• 315 Reads
• Jul 7, 2014

• Careers
• News

Learn How to Build Your Business With a Virtual Staff: Virtual Freedom by Chris Ducker #SEJBookClub

Editor’s Note: This is the second in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to...

• 6 min read
• 1.3K Reads
• Jul 3, 2014

• SEO

‘What The Experts Say’: What’s Changed After Panda 4.0?

At the end of May, I wrote a round-up post of expert opinions on the latest big Google updates: Panda 4.0 and Payday Loan 2.0. Now...

• 10 min read
• 3.3K Reads
• Jul 2, 2014

• News

Get Over The ‘Next Big Thing’: An Interview on SEO With Duane Forrester

Duane Forrester, a Senior Project Manager at Bing who oversees Webmaster Tools, syndicates to SEJ his well-written, thoughtful blog pieces on SEO. Over late night emails, he...

• 7 min read
• 1.1K Reads
• Jun 16, 2014

• Careers

Buffer’s Courtney Seiter: Her 3 Favorite Things About @Buffer

As many of our loyal readers know, we syndicate one Buffer blog post per week. We love the folks over at Buffer and I reached...

• 6 min read
• 936 Reads
• Jun 13, 2014

• SEO

New Research From Conductor Concludes Google Has 85% of Search Traffic, Not 67% as comScore Reports

Conductor has written a whitepaper around research that debunks some of comScore’s regularly released search market share numbers. Their findings were definitely enlightening, to say...

• 4 min read
• 2.3K Reads
• May 28, 2014

• News

Why You’re Doing Digital Public Relations Wrong

As the managing editor of SEJ, which gets almost one million pageviews monthly, I find myself receiving up to ten press releases and “embargoed announcements”...

• 5 min read
• 2.3K Reads
• May 23, 2014

• SEO

What The Experts Have to Say: Google Panda 4.0 and Payday Loan 2.0 Updates

This week, Google announced that Google Panda 4.0 and a second iteration of its Payday Loan update have both been rolled out. We reached out...

• 7 min read
• 6.6K Reads
• May 22, 2014

• Careers

Why and How ElMejorTrato.com Did Away with Bosses And Implemented a Four-day Work Week

Below is my interview with Cristian Ángel Rennella, the co-founder of elMejorTrato.com, a Latin American car insurance and loan comparison website. He has been an...

• 9 min read
• 1.1K Reads
• May 16, 2014

• SEO

Personal Branding and Guest Posting Tips From an Expert: An Interview with @SujanPatel

As you may know from my other interviews with Anne Ahola Ward of CircleClick, Eli Schwartz of SurveyMonkey, and John Doherty of HotPads, Search Engine Journal has partnered with...

• 4 min read
• 1.1K Reads
• May 16, 2014

• SEO

Searchmetrics X SEJ Interview Series: John Doherty of HotPads

As you may know from my other interviews with Anne Ahola Ward of CircleClick and Eli Schwartz of SurveyMonkey, Search Engine Journal has partnered with...

• 4 min read
• 504 Reads
• May 9, 2014

• News

A Note from the Editor: Fake Aliases, Link Policies, and More

Lately we’ve had a few incidents reported to us concerning “interesting” offers being made to contributors. The SEJ Editorial Team wanted to take a moment...

• 1 min read
• 528 Reads
• May 7, 2014

• Careers

#SMSSummit 2014 Chicago Recap: Humanizing Your Brand on Social Media With @Ramon_DeLeon

One of the opening keynotes was Ramon De Leon, who used to do social media at Domino’s and now works at Rise Interactive. At first,...

• 3 min read
• 423 Reads
• Apr 30, 2014

• Social Media

#SMSSummit Chicago 2014 Recap: Implementing a Successful Social Media Sweepstakes Strategy

The first session I attended for the Social Media Strategies Summit in Chicago was actually a two hour workshop presented by the Fandango Legal and...

• 3 min read
• 650 Reads
• Apr 30, 2014

• Web Dev SEO

The Pros and Cons of HTML5: An #Infographic

One of the most important trends in web design has been the rise of HTML5, which is touted as one of the ideal languages of...

• 1 min read
• 9.6K Reads
• Apr 22, 2014

• SEO

“The Desktop (not SEO!) is Officially Dead” and Other Matters: @annebot of @CircleClick

Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three Pillars...

• 5 min read
• 1.8K Reads
• Apr 22, 2014

• International Search

Black Cats on Landing Pages and Other International SEO Concerns: The @SurveyMonkey Interview

Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three...

• 11 min read
• 1.2K Reads
• Apr 14, 2014