Kate Morris is an SEO Consultant for Distilled Consulting in Seattle, WA. You can find her on twitter @katemorris.
Here is a look at some of my new favorite features in Google AdWords. I’ll review IP Exclusion, Traffic Estimator Beta, and Search Funnels. IP Exclusion We all hate it when a client, boss, or executive calls asking why the ads are not showing. How much more annoying is it when you find you account executives or other company staff clicking on your ads? Want to stop a particularly pesky...
There are numerous posts on PPC vs SEO, who gets more money, and all that mumbo jumbo. To me, it’s right up there with “SEO is dead” type posts, good for attention, but there should not be any versus in that relationship. (Note: Most of the more recent posts point out that both are beneficial) The two have more in common than both sides would care to...
Update from the Google Communications team representative:"We recently experienced a technical issue in which some advertisers were having difficulty creating an AdWords My Client Center account. Please note that the issue was not related to the specific browser being used to set up the MCC account, as users of Google Chrome and other browsers were unfortunately affected as well.
We've now resolved the issue, and advertisers can once again...
Rule #1 in every paid search campaign (PPC) is Identify and Track a Measurable Conversion. For 95% of campaigns this is a must, but there is a new breed of paid search campaign: the branding campaign. These are based on traffic to a site only and intentionally do not rely on traditional tracked metrics (sales, forms) for results. Before I get into the new breed let me make one thing...
When people ask what the best tips are for PPC, they assume the answer is some tool for bid management, trick in writing ads, or must have for landing page optimization. What is the best tip for real? Organize your ad groups and campaigns like your business depends on it, because it does. Tools, tricks, and “must haves” are just aides in the daily activities of a search marketer, paid or...
Since earlier in the month we covered how to build a My Client Center, it's time to go over the next easiest step in owning AdWords, adding and removing accounts. The other major PPC outlets like AdCenter and Yahoo! Search Marketing are still having major issues with this concept. I know AdCenter is actively working on it, but no word from Yahoo on their issues. Want to know more? Check out my write up...
Let’s face it executives love reports. If you work in-house, your VP or Director of Sales/Marketing just wants to see that everything is going well. If you are an agency, it’s all about those pesky reports. We are the magicians that turn tons of raw data into a multi-color rainbow of happiness. My guess is that you use the standard reports from AdWords; keyword, ad group, and account performance reports. But here are a few more...
We all know the drill, getting called in to talk with the CEO and some senior VP because they want to know the “status” of their online marketing efforts. Do they really want to hear about the awesome new social networking tool you are using, or how you streamlined the company’s website increasing click thru rates by 5%? No. They don’t know what any of that means. They want to know if what they have...
Try this scenario; I think a lot of you know this one. An SEM gets laid off or fed up with their current employer and decides to try go it on their own. They secure a few clients but then realize that taking care of their paid accounts would be easier with a My Client Center in AdWords. Imagine it: your own login with the ability to see all your new clients, schedule client-wide reports,...
Loren Baker
Ann Smarty
Alan Bleiweiss
David Harry
