Kate Morris is an SEO Consultant for Distilled Consulting in Seattle, WA. You can find her on twitter @katemorris.
There has been a burst of posts about the new Google +1 button and SEO, even an awesome discussion on Sphinn. It does seem to have the biggest impact with SEO and algorithms over there, but I see the bigger impact on the paid side. I’m not sure how popular this feature will become, or if will be retired in 3 months like some...
With all that is going on in the SEO world, it is easy to forget that there are things that can illicit action from Google on the paid side as well. Many companies start AdWords Campaigns without reading the guidelines and that can cause many issues down the road. There are four main ways to almost guarantee that your site will be banned from AdWords. In general, they boil down to...
When I first read this AdWords and AdSense post from the Inside AdWords blog, I was dumbfounded. They are against click arbitrage and have been fighting it outwardly since 2006. So why after 5 years are they seemingly advocating it? Simple, they aren’t. This is one of those instances where Google seems to go against their own advice and risks enraging advertisers and affiliates, especially those people that lost their...
Testing, testing, always be testing. Now that the holiday season has come and gone, guess what time it is? Testing time! Some of you even have some new budget to chip away at. What better use for that money than making your PPC campaigns convert better? First, Ads This one is “simple” or so it seems. But think about it, how long has it been since you played with your ad text. I’ll...
It’s finally happened, the reports center is gone in AdWords and we are all reeling in horror right? Oh, Halloween was last weekend. Never mind. Don’t worry, the data is still there, we just have to retrain our minds on how to access that information. As one industry friend, Dave Rohrer said “Yeah - years of going to Reports now has me clicking all sorts of super small stupid icons...
I recently wrote a post over at SEOmoz talking about how to forecast key phrase traffic. And when I say traffic, I mean the pool of total searches for one specific key phrase. From this pool comes traffic for paid and natural traffic. With all the changes in the Google Keyword Tools, we are all left with a sense of “what do I do now?” One of the recommendations...
When I was a youngin’ we didn’t have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work for it! There was no such thing as day parting to change bidding. You had to wake up at 5am to turn on your B2B accounts to catch the morning traffic … walking up the hill both ways with a pack of wolves following you....
I realized in the past few weeks that I am having a hard time keeping up with the new releases in Google AdWords. They are innovating faster than I can test the new features. I love it. But I also start to question, is this all going to be the end of PPC managers? Are Google, Yahoo, and Bing innovating so much that the PPC...
Small businesses are the major focus right now for Social Media (think Foursquare) and SEO (Local One Box, FTW). In Paid Search, we tend to ignore the small, more local accounts. I have found that they can be the most fun and easiest to play with and test. This month, we are going over the three best tips for local businesses when running paid search advertising. 1. Sync Up to...
Taking a look at the history of PPC and comparing it with today’s market, you can see the complete 180 that the space has taken. Starting with Goto, to Overture, and into today’s platforms. Things have changed, and I’m not just talking about the bidding system. The top players have completely changed, and the MSN/Yahoo partnership has the potential to force change yet again. First off, I’m not a huge...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
