Despite rivals’ concerns that Google’s acquisition of DoubleClick may increase the cost and difficulty in advertising online advertising, EU regulators reviewing the case are likely to approve the $3.1 billion takeover deal. The European Commission is about to make their ruling on the acquisition, and with the US already having approved it, it is not …
Earlier this month, Microsoft filed a patent application that presents a method of collecting information about users’ “cellphones, geolocation systems, credit card information” and other sources of data to select and display “targeted advertising”. While collecting user data to target advertising is nothing new, Microsoft’s filing points to another source of data: offline sources. This …
The hotly anticipated U.S. federal auction of mobile phone airwaves begins today, and some are speculating that Google – who famously announced their intentions to bid – may spend less than investors have anticipated and let the telecoms win after all. Why after all the hoopla would Google just let them at it without putting …
General search engines like Google are great, but sometimes a more specialized search engine will get the job done much better. That’s the idea behind a new search engine that launched on Wednesday – Roost, a real estate search engine. Roost differs from many of the more established home buying sites in that they are …
Google Inc. and Publicis Groupe announced Wednesday that they are working together on using technology to improve advertising. The two companies have already been collaborating in stealth mode for about a year, but are now hoping to extend that relationship into several areas, including a “talent exchange and training scheme.” Google CEO Eric Schmidt and …
Google will soon be offering up terabytes of online storage for open-source scientific datasets, which will be housed at the domain http://research.google.com. Storage will be free to researchers, and anyone will be able to access the data. The service, which is currently known as Palimpsest, was due to launch this week, but missed its launch …
We’re not sure quite what happened, but IncrediMail announced on Monday that Google had reinstated them as an AdSense online customer. If you recall, IncrediMail was booted from the program unexpectedly just a week and a half ago, causing their stock to take an immediate nosedive. Yaron Adler, CEO at IncrediMail, said, “We are pleased …
One of the top mobile service operators in the U.K. – T-Mobile – has just announced a strategic partnership deal with Internet giant Yahoo! Inc. that will place ads on to their “Web n’ Walk” mobile Internet service. The first ads to be born out of this new agreement are expected to appear sometime before …
According to new data from Hitwise, Google Maps is quickly and quietly gaining ground on the top-ranked map web site, MapQuest. MapQuest which is owned by AOL, had more than 429% (or 5x) the number of U.S.-based visits to Google Maps just one year ago. But now that lead has been cut significantly. To date, …
Have the less-than-impressive options for personalizing your iGoogle homepage gotten you down? Well frown no more – now you’ve got a chance to do something about it, and give your iGoogle page the personalization that it deserves. Launched Wednesday, Google has made available the new iGoogle Theme Directory which allows users to submit and rate …
