Julie Joyce owns the link development agency Link Fish Media, is one of SEO Chicks, and contributes to Search Engine Land and Search Marketing Gurus.
When I started my career in SEO, I had to do it all, from fixing code issues to running PPC campaigns, all while building links, writing content, and using analytics. I'm like a grumpy senior citizen who had to walk to school uphill both ways in the sleet, dodging bullets. These days, we're seeing loads of niche SEOs who just do one bit mainly...and link builders have emerged as one of the most visible groups. Specializing...
Before you read the rest of this post, think about this: if you're trying to build links by having great content, you need to be very careful about how your points come across to people. Just because you know what you mean does not mean that others will. Unfortunately, the written word does not come with all the tones and gestures that go along with other forms of communication. Here's a sentence written (or typed,...
Link building doesn't just happen online...it can quite easily happen when you're nowhere near a computer, when you're simply talking to someone, wearing a t-shirt with your site's name on it, sneaking in a mention of a URL during a quick chat or a major speech, etc. In short, there's much more to building links than can be undertaken using a keyboard and a persuasive email. Dropping Your URL in Conversation Case in point: the lovely...
Link development doesn't just move forward...many times, a bit of digging into the past is in order unless you want to continue to paint over mold on the wall. You have to (ahem) become a link history detective. You may even get your own show. “I haven't got time to worry about the future when I'm busy covering up my past.” Marc Almond It's really lovely when you begin link development for a site that has previously...
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