Joseph Parker

Joseph Parker is a Search Media Networker at Slingshot SEO, an SEO services agency, and a graduate of Kelley School of Business (IU) with a degree in marketing. His duties at Slingshot SEO allow him to blend old-school marketing strategies with the SEO world for the betterment of his clients and those on his team. Google Plus Profile

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Latest posts by Joseph Parker (see all)

A Better Way to Measure ROI: Attribution Modeling [INFOGRAPHIC] - September 7, 2012
Working the Algorithmic Trend - February 21, 2012

Articles by Joseph Parker

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A Better Way to Measure ROI: Attribution Modeling [INFOGRAPHIC]

Posted on September 7, 2012 by Joseph Parker | 4 comments

Multi-touch attribution models: These aren’t your granddaddy’s conversion metrics. The standard way of measuring conversions is changing, as inbound marketers now have the tools available to measure ROI properly without investing too much time or resources. For example, free tools like Google Analytics’ Multi-Channel Funnels feature make it quick and easy to implement attribution modeling …

Search Marketing

Working the Algorithmic Trend

Posted on February 21, 2012 by Joseph Parker | 2 comments

2011 was a year of shifts for Google, with all the updates seeming to give hints of a huge shout which, at its end, formed the word Panda. As all of us know, the Panda Update centralized content and the importance thereof, making the user the priority, not the post. Duplicated content was removed, sites …