In October of 2009, Google launched their new Comparison Ads product specifically for mortgage advertisers, which allowed them to compare their mortgage products side by side with various lenders. Sold to advertisers on a cost-per-lead basis, Comparison Ads were Google’s long anticipated foray into the lead generation business. After clicking to receive a quote from …
That’s not a typo. You can actually get 10,000% more backlinks in Google, simply by doing nothing. That’s the jittery reality of Google Caffeine, the new indexing system that Google rolled out in June. Billed as the “largest collection of web content we’ve offered,”, Caffeine indexes the Web more deeply and frequently, providing better real-time results for …
There are only two things that matter in SEO: writing great content for your users, and building links into that content. Everything else is a distraction. This advice comes from Dan Crow, the Product Manager for Google Crawl Systems, who speaks regularly at SEO conferences. Forget everything else, he says, just focus on two things: great content and great …
First, a full disclosure. I run a humor site, ZUG.com, which for several years had one of the coveted top ten organic positions for the keyword “Viagra,” entitled The Viagra Prank. As this piece brings a lot of traffic to our site, I follow the Viagra SERPS with great energy and endurance, like Viagra users themselves. Since …
