Writing for Attention: Ammunition for Personalised Search
Personalised search is Google’s latest tactic of boosting rankings for domains that users have shown they are more likely to visit based upon their search history. It can be disabled, but when it’s on by default, search (and click-through) history is stored in a 180 day cookie meaning personalised search comes into play only on that browser and machine you are using; the information in the cookie cannot be...
