The Search Engine Strategies Conference is one of the largest and most comprehensive search engine focused conventions of the year. Held quarterly in different cities around the world, this spring’s conference is being held at the Metro Toronto Convention Center in the middle of the country’s largest and most diverse city. I was fortunate enough …
The Internet is the most widely used business tool in the world. In theory, it is the least expensive and most pervasive medium for global communications. At one time, the Internet was the exclusive playground of the technical minded, otherwise known as the “nerds” and the “geeks”. It’s not nearly as cool to be a …
Lycos for Sale – Remember the Past, Plan for the Future This week’s big news continues to be dominated by Google’s pending Initial Public Offering (IPO). Wall St. is buzzing with the billions of dollars that are about to be flowing from one side of the trading floor to the other side of the continent. …
Search, the Financial Frontier : Planning Search Budgets Search started cheap. Years ago, search engines figured their profit would come from two unique angles, advertising and investments. The advertising front evaporated when it was discovered that Internet users did not click on banner ads as often as was necessary to turn a profit. As for …
Search engines work on word and character association. That’s a fairly obvious simplification of how an extremely complex algorithm can detect a topic or theme from a 2 – 5 word search string and deliver a list of websites having something to do with that subject. Words are powerful in any language but English is …
We Bet it won’t be Found on Google or Yahoo… The US Justice Department is serious about its crackdown on online gambling. Last year they forced the major credit card companies and US based Pay-Pal to stop processing transactions for online gaming. Now they have reached into the legal departments of the worlds two largest …
Google and Yahoo :: What works well and what won’t Last week I wrote about how we plan out our search engine placement campaigns. The past few months have been an interesting time in the world of search engine marketing but now the dust seems to be settling. Google has appeared relativity stable for the …
