Looking at Yahoo Local and Google Local I love New York City. More than any other city on the planet, New York is exciting, expansive and always interesting. As Earth's unofficial capital city New York is home to many of the world's largest entities, some even bigger than Donald Trump's ego. No other city has captured the world's imagination or harnessed its wealth to the degree of NYC. New York is also the home of over...
Google Update? Don't Panic! There has been a great deal of speculation about a shift coming in Google's ranking algorithms over the past few weeks. Several recent pieces of evidence point to a coming shift however it is very difficult to predict what, if anything will happen. It's pretty much a given that there will be some form of update to the way Google reads and ranks sites. Google actually makes minor adjustments on a regular...
Google is Growing – An Update on Google There is a lot going on at the Googleplex these days. For three different reasons, each of which is important to search marketing, Google has been in the SEO spotlight this week. For the technology wonks, Google engineers are said to be developing a Google web browser to challenge Microsoft's Internet Explorer. For those of us interested in the business end of search, the SEC imposed a 40-day...
Search Engines Can Read Macromedia FLASH SDK Macromedia has solved what was likely one of its biggest problems. As of this month, FLASH files (.SWF) can now be read and indexed by search engine spiders. Until now, the general rule was that spiders could not extract data from .SWF files. The development of the FLASH SDK will have a large impact on the design world. A few years ago FLASH emerged as a cutting edge...
Google IPO May Come Next Week Rueters, CNN, and the Wall Street Journal are all spreading rumors that the Google IPO bidding will actually take place next week. Rueters reports that Google Inc. may conduct its eagerly-awaited initial public offering as soon as next Tuesday, August 10, according to a published report Wednesday, which did not cite a specific source. The company's planned mid-August IPO, which is being conducted through an auction process, might raise as much as...
Planning the Christmas Shopping Season It is that time of year again folks. As far as the calendar year is concerned, the sun has passed the yardarm and the winter holiday season is approaching faster than any of us think. In the world of search engine marketing, it is time to begin planning the all important online Christmas shopping season. Christmas is the most competitive portion of the year for E-Commerce websites. Like their cousins in the...
Anatomy of a Search Engine Placement Campaign With the tremendous changes seen in the search engine marketplace over the past year, the conduct and techniques of winning search engine marketing campaigns have changed. Tactics and assumptions that worked last year may not produce the same results today. With a realignment of market share between Google and Yahoo, and the introduction of new algorithms and services, the playing field looks remarkably different in 2004. Search Engine Marketing campaigns...
Late last week, Ask Jeeves announced it was going to cease its paid submission program and allow webmasters to submit sites to its database for free. The announcement was quickly followed by the release of MSN's new search tool that also does not charge fees for inclusion. Of the four major search engines, only Yahoo continues to charge webmasters fees to submit their sites, however even Yahoo is reconsidering its paid-inclusion plans. (Google has never...
Over the past seven years, it is fairly safe to say that the use of search engines has revolutionized our methods of finding and valuing information. Almost any activity involving research from personal travel planning to corporate business planning has been made far easier through the use of search engines. When one search tool or firm dominates as Google has for the past three years, it will get a lot more attention from the public...
A new search engine focusing on business and industry was released earlier last week. Find.Com is a very interesting tool that seems to combine the "clustering" format of Vivisimo with the variety of a meta-crawler search tool. Owned by Empire Media of New York NY, Find.Com works with search-technology developer TripleHop Technology's enterprise search software, MatchPoint. Here is the explanation of the software and how the search tool works, copied directly from their About page: TripleHop’s...
Loren Baker
Ann Smarty
Alan Bleiweiss
David Harry
