Identity Theft – Scarier than Click Fraud Many search industry observers see click fraud as the number one threat to the growth of the Internet economy. An even greater threat has emerged one that not only places the entire infrastructure of the Internet at risk, it also threatens non-Net users. Identity theft has always been …
Washington Post Replaces Google AdWords with Yahoo Search Marketing According to a report issued by investment firm Standard & Poor’s Equity Research division, paid advertising generated by Yahoo Search Marketing will soon replace ads generated by Google AdWords on the Washington Post newspaper website which is owned and operated by a diversified media network known …
AOL Organic Search Engine Placement AOL has caught on to organic search engine placement in the biggest way. In an optimization and paid-inclusion campaign managed by Carat Interactive, AOL will target keywords relating to the various user “channels” AOL offers such as Black Voices, Music Sessions, City Guides, Personal Finance, etc… AOL has refocused a …
Yahoo and Google continue to update SERPs Google’s most recent update is taking longer than usual to complete. As reported here two weeks ago, Google is updating its algorithm and this update is causing volatility in the search engine results under various keywords and keyword phrases. Nicknamed the Bourbon Update, it apparently comes in 3.5 …
Search Dominates New Advertising Spending Google and Yahoo are eating lunch on what used to be the expense accounts of the largest advertising and information venues in the world. Both Google and Yahoo reported record revenues last quarter, income that is expected to grow rapidly over the coming years. As the leaders of the search …
Google and Yahoo Updating Rankings Both Google and Yahoo appear to be updating their listings at this time. Searchers and SEOs have reported major fluctuations in search engine results pages over the past two days. The Google shuffle was confirmed by the recent backlink update, which saw some sites gain thousands of recognized links and …
Search Engine Marketing Growing More Complex Working out a marketing plan for new and evolving websites is a bit more complicated than it used to be. There are a few new things to be considered before embarking on a search marketing campaign than in previous years. Search marketing has become more important and is thus …
Personalize Me – Google, Yahoo, MSN and Ask Jeeves Getting To Know You Some people like to personalize everything, mixing and matching from an enormous variety of options to suit their unique tastes. Others are not so fond of the concept of information personalization, fearing the trend will remove their ability to access the same …
Google Beats Wall Street Expectations They did it again. Last week Google again surpassed anyone’s expectations when they reported first quarter results 93% higher than the previous period in 2004. They made more money than even they thought they would. Revenues reported in the first quarter of 2005 exceeded $1.256 billion, a 22% increase over …
Linking For Google – The Web We Weave Over the past week, SEOs and SEMs have noted some significant changes in the search engine results delivered by Google. Google appears to be actively cleaning its listings by targeting sites using suspicious link-building techniques. A couple of well-known search engine marketing sites have vanished from Google …
