Search Engine Journal

Google Takes Backhanded Bow Out of Size War with Yahoo
Earlier this week, the document-counters at Google did two silly things. First, they announced they were ending their participation in what has become known as the “size war”. They removed the document-counter on their front page and acknowledged the size of a search engine’s index does […]

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Search Engine Advertising Choices
Search advertisers are offered two basic marketing models, paid-ads and free organic ads. While there are advantages and disadvantages to both models, one clearly stands out as a better advertising option than the other. Why is it then that advertisers from small business to mega-corporation tend to show higher interest in the […]

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Google Building Alternative Internet
Google is working on its most ambitious project to date, the creation of a global data transfer network that could effectively serve as a private Internet. Since the introduction of AdWords three years ago, Google has become the world’s largest media company and advertising vehicle. It has grown to rival Microsoft in […]

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Vint Cerf Talks Google
Last week Google hired a net-god, Vinton Cerf, as its “chief Internet evangelist”. Google’s hiring of Cerf has set off a wide range of speculation among Internet watchers. Vint Cerf is not what many would consider a “normal” person and is no where near a “normal” employee. Cerf has been called the […]

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Microsoft vs. Google Spurs Ballmer to Surpass Previous Performances
Interesting doesn’t even begin to describe the titanic battle that is being quietly waged between Microsoft and its archrival Google. Ever since Bill Gates had the blinding realization Google was about to eat his lunch for breakfast , Microsoft has been living on the bleeding edge of […]

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Hey Yahoo, Google and MSN - School Kids Use Search Engines Too
One week left. That’s it. One week from the time this piece is being written the school doors open and the dog-days come to a close. Summer is over in seven days for tens of millions of students across North America . Going back […]

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China - Google and Yahoo’s New Battleground
China is the largest emerging market on the planet and it is coming of age more rapidly than anyone could have predicted. While the Chinese paid-ad sector was worth only $148 million in 2004 according to Shanghai based iResearch Inc., international business advertising targeting the Chinese market is expected […]

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Google’s Bad Public Relations Day
Google has had another bad day on the public relations front yesterday. Three stories about Google made search marketing headlines which, for a company as interesting and innovative as Google is fairly typical. Yesterday’s headlines however were a headache for Google and should act as a heads up for Google’s executive […]

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Changing Venues of Search - Search Going Mobile
For the past few years I have been writing about the immense changes happening in search marketing. These changes are driven by a number of factors but the two that make the biggest difference are technological advances and user adoption. It has been a full decade since Netscape […]

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Identity Theft - Scarier than Click Fraud
Many search industry observers see click fraud as the number one threat to the growth of the Internet economy. An even greater threat has emerged one that not only places the entire infrastructure of the Internet at risk, it also threatens non-Net users.
Identity theft has always been an […]

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