This week’s In-house Spotlight is on Shopping.com’s former in-house SEO Aaron Shear. I caught up with Aaron just as he was leaving his in-house position at Shopping.com for life as a consultant, joining Joseph Morin as a partner in Boost Search Marketing. Unlike last week's spotlight, Dave Roth at Yahoo, Aaron is a one-man SEO team managing SEO for 12 websites in 5 countries. He’s the in-house solo-SEO poster child operating on...
The new Google Gadgets for the Google personalized homepage have gotten a lot of attention in recent months. True, they’re a factor in Google’s personalized search algorithm and many Google Gadgets are quite useful, however, some of the Gadget developers could use a lesson in usability. As a new user of the personalized homepage, I was eager this week to try as many Gadgets as possible in hopes they would make my homepage work harder...
The long awaited SES New York Party Schedule is out. Festivities begin on Easter Sunday with people meeting up Sunday night and continue through Thursday evening. Ladies... there's a luncheon just for us on Thursday. RSVP to attend. Sorry gents! ...
Imagine literally "SEEING" your product as the #1 listing in Google's SERPs! Today Google's up to testing in completely new directions. Google Book Search has the #1 listing, with a thumbnail of the book cover. These two lucky authors should have hot sales today! Makes you wonder if Google Base or Froogle images will also find their way into the SERPs. [Click for Full Size Screenshot] - Jessica Bowman is...
Welcome to Search Engine Journal’s new column, In-house SEM, which features an in-house search marketer each week. For the kickoff, I spoke with Yahoo!’s Director of Search Engine Marketing, Dave Roth, to understand how search marketing is handled at Yahoo!. There are different types of in-house roles, and Dave’s role is that of very high-level leadership where he spends his time clearing obstacles and setting standards for search marketers on his team and in the...
SEO community, meet Work.com. Work.com was briefly mentioned last fall in a post by Greg Sterling. What wasn’t divulged is that it’s an excellent site to add to link building campaigns. Let’s just say it’s a user-generated mecca for SEOs! Originally a job search site, Work.com was relaunched last fall as a business community with user-generated how-to guides. It’s a great place to learn about starting and running your business -- and share your...
When it comes to the best URL structures and formats, the most common question I get is in regards to the best way to reference directory index pages in links.
Everyone asks, which is better...
A. http://www.mysite.com/locations/
B. http://www.mysite.com/locations
C. http://www.mysite.com/locations/index.html
The answer is: "Just be consistent," says Google's Adam Lasnik in his post about how to avoid duplicate content. There you have it, straight from Google.
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It's confirmed, Google just launched a new PageRank update. We've been expecting one in January and now virtually everyone is excited about their improvements or fretting their losses. There are many misconceptions about PageRank updates, so here's the skinny on the updates: This is actually old data. It's reflective of what Google gave your site at a given moment in time a while ago. It's basically a 'snapshot', as Adam Lasnik from Google once...
We all want to know: What are the "must read blogs? Everyone has their opinions on which need to be read most, making it hard to narrow the list. Often, we ask our most respected SEO, "what do you read?" Now Google's infamous Matt Cutts dishes the details on what he reads in his post about new Google Reader enhancements. So, which blogs get most of Matt's attention: Search Engine Land Search...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
