Search Engine Journal

This week’s in-house spotlight is on Baron Ginnetti, the new Director of SEO & Content Distribution at Pronto.com. Baron’s legacy comes from his SEO efforts at Shopzilla, where he spent 2 ½ years building a large SEO team that would make most in-house SEOs salivate.
Baron and I both started our new ‘gigs on the same [...]

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Today’s spotlight is on Bill Macaitis, VP of Online Marketing & SEO/SEM, who works with some of the most interesting sites on the web such as MySpace, FoxSports, AskMen, AmericanIdol, and Ign. Bill has been with Fox Interactive Media (FIM), a division of News Corp, for two years now. Before this he headed up [...]

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This week’s in-house spotlight is on Tim Dineen, Online Marketing Manager for Indeed.com. Tim started in SEO owning a web development agency that he sold and then joined Indeed. Tim and I met at SES NYC and he had a few interesting challenges in-house. Like me, Tim joined a vertical search engine where everyone knows [...]

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Today’s in-house spotlight is on Marcus Couch, Director of Online Marketing for Entrepreneur Media – overseeing search marketing for Entrepreneur.com and other Entrepreneur properties. Entrepreneur offers what the entrepreneur wants and needs – information, tools and resources to conquer daily challenges in businesses.
Entrepreneur Media publishes a print publication, online publication and hundreds of books. [...]

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Today’s in-house spotlight is on Shane Vaughan with Balihoo, a startup search engine for the media planning and buying industry. Shane began his search marketing career at Hewlett-Packard and left to join Balihoo in January, 2007. Shane went from a customer acquisition side of marketing to search engine marketing and now leads all [...]

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Today’s in-house spotlight is on Laura Forbes with The Christian Science Monitor. She has an interesting challenge before her – to single handedly encourage a 100 year old publication to change the way they write. SEO only makes up 50% of Laura’s job, which intensifies the challenge when you’re facing a company that [...]

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This week’s spotlight is on Duane Forrester with Sports Direct Inc., a leading sports media content publisher. Duane is quite visible in the search industry, also serving as a moderator for SearchEngineForums.com, is a SEMPO board member, writes for Search Engine Watch and speaks at conferences. He’s a solo-in-house SEO that has grown traffic and [...]

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This week’s spotlight is on Dustin Woodard, a veteran in-house SEO at Allrecipes.com. Dustin made an interesting choice when joining AllRecipes.com, he joined a company that was already doing exceptionally well with SEO and was faced the challenge of figuring out how to generate incremental SEO traffic. Dustin has been quite successful with his challenge, [...]

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This week’s in-house spotlight is on Tanya Vaughan, the Global in-house SEO with Hewlett-Packard. HP has a few in-house SEOs within various divisions, one is a full-time SEO, but most do SEO as portion of their role, and Tanya is HP’s central SEO hub. Tanya is the dream find for an in-house position; [...]

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ThomasNet’s search strategy was well underway when Jill Sampey took over search engine marketing. Having been with the company for several years, she was at an advantage in understanding how to run with things successful and make changes in the direction. ThomasNet is an industrial business directory with millions of pages, one of the key [...]

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