This week’s in-house spotlight is on Baron Ginnetti, the new Director of SEO & Content Distribution at Pronto.com. Baron’s legacy comes from his SEO efforts at Shopzilla, where he spent 2 ½ years building a large SEO team that would make most in-house SEOs salivate. Baron and I both started our new ‘gigs on the same day and I had the chance to sit down with him a few weeks later to talk about the...
Today’s spotlight is on Bill Macaitis, VP of Online Marketing & SEO/SEM, who works with some of the most interesting sites on the web such as MySpace, FoxSports, AskMen, AmericanIdol, and Ign. Bill has been with Fox Interactive Media (FIM), a division of News Corp, for two years now. Before this he headed up the online marketing and SEO / SEM department at IGN Entertainment. There he helped build IGN into...
This week’s in-house spotlight is on Tim Dineen, Online Marketing Manager for Indeed.com. Tim started in SEO owning a web development agency that he sold and then joined Indeed. Tim and I met at SES NYC and he had a few interesting challenges in-house. Like me, Tim joined a vertical search engine where everyone knows about search marketing – an interesting twist for the in-house search marketer. Working in-house at a...
Today’s in-house spotlight is on Marcus Couch, Director of Online Marketing for Entrepreneur Media – overseeing search marketing for Entrepreneur.com and other Entrepreneur properties. Entrepreneur offers what the entrepreneur wants and needs – information, tools and resources to conquer daily challenges in businesses. Entrepreneur Media publishes a print publication, online publication and hundreds of books. I was very surprised to find that within this massive organization, there is not one person with a...
Today's in-house spotlight is on Shane Vaughan with Balihoo, a startup search engine for the media planning and buying industry. Shane began his search marketing career at Hewlett-Packard and left to join Balihoo in January, 2007. Shane went from a customer acquisition side of marketing to search engine marketing and now leads all of marketing for Balihoo. Now that Shane is over all of marketing for Balihoo, he sees...
Today’s in-house spotlight is on Laura Forbes with The Christian Science Monitor. She has an interesting challenge before her – to single handedly encourage a 100 year old publication to change the way they write. SEO only makes up 50% of Laura’s job, which intensifies the challenge when you’re facing a company that must find the balance between SEO and 100 years of editorial practices. Laura’s advice for illustrating the potential...
This week's spotlight is on Duane Forrester with Sports Direct Inc., a leading sports media content publisher. Duane is quite visible in the search industry, also serving as a moderator for SearchEngineForums.com, is a SEMPO board member, writes for Search Engine Watch and speaks at conferences. He's a solo-in-house SEO that has grown traffic and has created synergy with IT and product management. This is one of my favorite interviews yet, as...
This week's spotlight is on Dustin Woodard, a veteran in-house SEO at Allrecipes.com. Dustin made an interesting choice when joining AllRecipes.com, he joined a company that was already doing exceptionally well with SEO and was faced the challenge of figuring out how to generate incremental SEO traffic. Dustin has been quite successful with his challenge, and did it all as a team of one. His secret to success is training others...
This week's in-house spotlight is on Tanya Vaughan, the Global in-house SEO with Hewlett-Packard. HP has a few in-house SEOs within various divisions, one is a full-time SEO, but most do SEO as portion of their role, and Tanya is HP’s central SEO hub. Tanya is the dream find for an in-house position; she had been working with HP for several years and knew about SEO, but more importantly was passionate about...
ThomasNet’s search strategy was well underway when Jill Sampey took over search engine marketing. Having been with the company for several years, she was at an advantage in understanding how to run with things successful and make changes in the direction. ThomasNet is an industrial business directory with millions of pages, one of the key things Jill quickly learned when having to manage millions of pages is that processes and repeatable systems and reports...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
