Life is all about the lessons; the things we figure out through trial and error along the way. At its core link building is a simple concept; get people to link to a web site. But the actual task of making that happen can be somewhat epic. In my years of doing this work, I’ve …
If you offer link building as a service, there are a few questions you hear over and over. They are the questions which, like a hypnotic suggestion, trigger an almost automated response. But it doesn’t happen because you’re a jerk. Well, probably not anyway. It happens because you’ve just said it so many times before …
What kinds of people make the best link builders? Well, that’s as hard to define as what kinds of people make the best leaders or parents or circus clowns. Because really, that answer is going to depend entirely on who you talk to and what kind of link building you want done. I’m sure there …
There are a lot of bad words people use when talking about link building and link builders. Many of them involve expletives, and only the really creative ones are worth remembering. But the worst ones seem harmless, or even good. Some of these seemingly innocuous words make me feel like washing my own mouth out …
What would you do for a link you really wanted? Would you beg? Plead? Pay? Stand on your head? Kill a man? Ok, if you’d do the last one, stop here, and reconsider your life choices. Everyone else can keep reading. Content creation starts in a ton of ways; research, conjecture, tequila, current events… ideas …
I’m probably not going to entertain many link requests. At all. Simply because doing what I do for a living I understand the value of a link and am highly selective about the ones I give out. So I guess that makes me a tough audience from the get-go. However, if I WAS going to …
About 8 years ago, I was offered a job in door to door sales. I thought it would probably be the scariest, hardest job I could ever do. So I took it. I figured if I could spend a summer selling coupon cards to strangers on their doorsteps then I could probably do anything. I …
Sometimes in link building, you’re only as good as your next link. We’re always on the hunt for new links, more links, better links. But when do we ever stop to think about the back links we have and whether or not we’re actually making the most of them? A link builder’s instinct is usually …
For link building purposes, some clients are just more desirable than others. There are some sites that are exciting, because the minute you land on the homepage you can immediately think of 100 angles to attack from. The content ideas start gushing like a loose fire hose; resource lists, articles, widgets, games, quizzes, contests, you’re …
Have you ever typed a question into Google and the ranking results were from a mass produced “how to” site? Even if you don’t know it…you have. Instructional, Q&A, and How-To sites have popped up in a variety of forms and many of them are having a great deal of success commercially and in the …
